Real work. Real results.
Optimise Your Marketing has worked with UK small and medium-sized businesses across a wide range of sectors since 2006. The case studies below cover work delivered for clients in financial services, agriculture, engineering, legal, fitness, leisure, trades, retail, fashion, wellness, and business coaching — across the UK and internationally.
All work is delivered using the BIG12 framework — OYM's proprietary 12-pillar marketing system.
in this page
for UK SMBs
for one client alone
for a local business
59 clients. 22 sectors. All using the BIG12 framework.
Each case study below covers the challenge, what OYM did, and the results delivered. Click any card to read the full case study.
NatWest
326 seminars and webinars delivered across the UK over two years, generating over 26,000 registrations at an average of 50+ attendees per event. OYM managed content, marketing, registrations, event delivery, follow-up, and feedback end-to-end.
Inn Farm Dairy
OYM built the Inn Farm Dairy brand from scratch on day one. Daily sales grew by 366% and the dairy now hits 90% sell-out capacity most days of the week. Secured national TV coverage on BBC One’s The One Show.
AEGIS Engineering
Three projects delivered: HubSpot onboarding saving £3,000+ and connecting 90+ employees on a single CRM; LinkedIn and marketing support for international expansion into Canada and Ireland; and a full website build for ETCS Rail.
Croots Farm Shop
Took over social media in 2023 and now posts daily across Facebook and Instagram. Over 3 million total impressions, 60,000 monthly reach, 8% year-on-year growth in Christmas online sales, 12,000 email subscribers, and 1,300 app downloads. Awarded a Facebook Rising Creator Badge.
Nayyar’s Solicitors
Pulled together a fragmented online presence through SEO, social media, and GEO-focused content. The firm now ranks for 745 keywords, with Facebook reach nearly doubling and Instagram views growing from 18,238 to 40,095. Over 40 blog posts published as of May 2026.
ActionCOACH
Nine-year partnership supporting 630+ coaches across the UK. Over 20,000 leads generated across the UK, with campaigns also delivering results in the USA, Canada, South Africa, and Australia.
All Good Group
Took one business and built a group brand architecture around it, creating the All Good parent brand plus individual brands for Hut 52 and Fetch 52. Five businesses brought under one brand in four months, with websites, signage, social media, and Google listings managed across the group.
Balance & Beam
Weekly enquiries grew from 4–5 to over 33 through local listing optimisation, branded social media, and email marketing. OYM then introduced and onboarded HubSpot to give the business the systems to manage the volume of leads generated.
Etta Plumbing
Rescued from a Yell.com contract where the business didn’t own its own website. OYM rebuilt the site as a proper business asset, achieved page 1 rankings for “Plumbers Derby” and “Plumbers Near Me”, and published 30+ GEO-focused blog posts. Average SEO position improved by 53%.
Rhodes Wealth Management
£80,000 in new business generated in 18 months through a LinkedIn lead generation programme built around human, accessible messaging — removing the perception barrier that stops most people from ever enquiring about financial advice.
Spray Pray Love
Untangled a mess of disconnected accounts, configured Shopify correctly with 50+ product lines across 6 categories, and launched social media and email marketing — giving a bespoke hand-sprayed fashion brand the technical infrastructure to grow.
Sukha Oils & Wellbeing
100+ product lines listed and live across Amazon, Edenwood, and Facebook Commerce. Supported a flagship brand event at Selfridges and managed ongoing social media and online marketing for a Leicester-based holistic wellness brand.
Bob The Brand
Built the online foundations for a Manchester customised clothing startup — Squarespace website, SEO from day one, and a 50+ product online shop with full colour and size variants. Business subsequently sold.
Ultravisage Aesthetics
Reinstated a suspended Google Business Profile, realigned online listings across every platform, refreshed the brand, and rebuilt the website — taking an aesthetics clinic from completely invisible in local search back to page 1 of Google Maps.
Jon Paul Menswear
Trapped in a restrictive agency contract where every website change cost a fee and the business did not own the site. OYM exited the contract, rebuilt the site on Squarespace, and built a local SEO strategy delivering 59.3% of all traffic from organic search across a market with 169,000+ suit searches. Team trained to manage the site independently. Ongoing since 2020.
Pilates with Ashleigh
Built a complete startup marketing operation from scratch for a new pilates instructor business: brand identity, website, integrated online booking system, local SEO, and branded social media assets. Everything needed to launch professionally and convert clients from day one. Business has since concluded and Ashleigh diversified.
A1 Academy
OYM ran a targeted digital campaign to find and convert candidates for A1's online marketing apprenticeship scheme, from a standing start.
Absolute Air and Gas
A multi-site website consultation covering content, structure, and calls to action, backing an SEO push across a hundred-plus target pages.
ActionCOACH London
A 6-month programme showing a newly licensed ActionCOACH franchisee how to find leads and build an online reputation herself.
ActionCOACH Loughborough
OYM optimised ActionCOACH Loughborough's HubSpot CRM with a tagged customer ladder, so every contact could be reached with the right message at the right stage.
Ashley Foster PT
A new website and local SEO strategy built to make Ashley Foster PT known across the Derby personal training market.
Business Lincolnshire
An email campaign built to fill seats for a co-branded Business Lincolnshire and Scaling Up training programme.
Catherines Green Farm
OYM built Catherines Green Farm a new brand identity and website to match the quality of what it actually grows and sells.
Primes
OYM built Primes a brand identity and website ahead of its launch in New Jersey, USA, so the business had a professional presence from day one.
Coston Funeral Home
Over five years of continuous Google Ads management, generating a steady pipeline of enquiries for Coston Funeral Home.
Data Science Talent
OYM restructured Data Science Talent's CRM around how the business actually works, saving over £4,000 on HubSpot fees in the process.
Devilles Interiors
OYM built Devilles Interiors a structured LinkedIn strategy to identify the right clients, connect with them, and hand over warm conversations.
Ferndale Garden Centre
An SEO strategy that grew Ferndale Garden Centre's online orders by 72% year on year and won page 1 rankings for its key search terms.
Halo Fibre Technologies
OYM built Halo Fibre Technologies a brand identity and website to establish credibility in a competitive telecoms market.
JBM Carpets
A local strategy and set of new location pages built to grow JBM Carpets' visibility across every core product category.
Lancashire Electrical Distributors
OYM built a new brand and website for Lancashire Electrical Distributors, then scaled the SEO strategy to over 300 pages after the client asked for more.
LKU Group
OYM updated and optimised LKU Group's Google Business Profile, giving the business a properly maintained local search presence.
Mantis Energy
A 3-month, 1-2-1 training programme that gave Mantis Energy's marketing contact the skills to run online marketing in-house.
Multicare Medical
OYM delivered a website consultation, foundational SEO, and blog content to support Multicare Medical's specialist medical walls product.
Nether Wallop Trading
OYM built Nether Wallop Trading a new e-commerce shop and website to sell its outdoor gardening equipment range online.
Next Play Prep
OYM rebuilt Next Play Prep's brand identity and website, giving the business a fresh, more credible market position.
Norman Broadbent
OYM delivered a full marketing review for Norman Broadbent's marketing manager to take to the board, separating urgent fixes from longer-term opportunities.
Obelisk Legal
OYM built out a bespoke HubSpot CRM system for Obelisk Legal, designed to work consistently across every member of the team.
School Direct Derby
A 2-year project finding and converting School Direct candidates against strict eligibility requirements, each worth £3,000 to the registrant.
Sola
OYM managed a year of Sola's online marketing, including LinkedIn content, and moved the website from HubSpot to Squarespace, saving thousands of pounds a year.
Quality Care Matters 2 Us
After Quality Care Matters 2 Us lost their original brand assets, OYM rebuilt the brand, built a new website, set up Microsoft 365, and created ongoing LinkedIn content and marketing materials.
Fortay Connect
Over a 6-month project, OYM helped Fortay Connect organise and send bespoke communication to a large business database, built social channels, and created email campaigns.
Carly Brown Psychotherapy
OYM built a new website for Carly Brown Psychotherapy to complement the existing brand, with bespoke look and feel, plus full handover and training on Squarespace.
Millenium Site Services
Over a 1-year project, OYM built Millenium Site Services a new website and SEO strategy to help them get found online, backed by ongoing social media.
IKOS
OYM supported IKOS through their takeover at AEGIS, marketing for them primarily on LinkedIn and supplying the materials needed, until the time was right to move the work in-house.
Little Brewery Company
Over a 4-month boost, OYM used social media to fill seats for Little Brewery Company's regular and weekend events, and revamped the website with clever design and more striking visuals.
AVON
Across a 3-year project, OYM worked with the AVON team to rank over 2,500 keywords on page 1 of Google, covering both product pages and the pages helping people become an AVON representative — including a duplicate-page structure Google wouldn't penalise.
Master Kitchens and Bathrooms
OYM is helping Master Kitchens and Bathrooms get found locally in the New Jersey area through Local SEO, core SEO, social media and brand positioning.
Exit Advisory Team
OYM created the brand and website for Exit Advisory Team, then returned to help with the next step — finding leads, improving conversion, and building bespoke tools.
Casa Dental
OYM runs Google Ads and Facebook Ads for Casa Dental, backed by SEO, generating leads across everything from Invisalign to complex dental treatment — averaging 200 leads a month.
Embark Federation
OYM took Embark Federation's new branding and updated their key documents and online visuals to use it consistently across the business.
One 80 Dental
One 80 Dental generates leads through a mix of Google Ads, Facebook Ads and SEO — averaging 250 enquiries a month across treatments from Invisalign to complex dental work.
Flo and Sang
OYM supported fashion brand Flo and Sang across ideas, design, website and social media, helping bring the brand to life both online and off.
Creative Minds
OYM built the brand and website for Creative Minds, giving the practice a professional feel, with full training so the owner could take it over in Squarespace.
Scaling Up
OYM built Scaling Up's entire online marketing setup ready for handover — HubSpot website, HubSpot CRM integration with tagging and workflows, email marketing, social media, a podcast, and the design visuals to tie it all together.
Citizens Bank
OYM supports Citizens Bank with filling seats at local events across selected New Jersey areas, averaging 10-15 target businesses per event, backed by templates for reaching their databases.
AMJ
After AMJ changed hands, OYM remade the brand, built a new website, and added basic SEO to support the business under its new owner.
Burton Club
OYM runs monthly newsletters and diary entries for Burton Club, helping the club communicate with its 160+ members in the right message, tone and frequency to inform them and fill seats for events.
CMB Seating
OYM rebuilt CMB Seating's brand and website on their existing Wix platform, adding stronger reasons to believe and testimonials for a more professional feel. Since then, OYM has built a shop for their most popular chairs and set up a CRM loaded with over 6,000 East Midlands businesses.
All work delivered using the BIG12 framework
OYM's proprietary BIG12 framework covers every area of online marketing a business needs. Every sprint maps to one pillar. Every result is measurable.
Industries OYM has delivered results in
Every sector below has at least one published case study with real, verifiable results.
Is your sector on this list?
Book a free 30-minute call. We will run a BIG12 audit across all 12 areas of your marketing and tell you exactly what to fix first — whether you work with us or not.