Real work. Real results.
Optimise Your Marketing has worked with UK small and medium-sized businesses across a wide range of sectors since 2006. The case studies below cover work delivered for clients in financial services, agriculture, engineering, legal, fitness, leisure, trades, retail, and business coaching — across the UK and internationally.
All work is delivered using the BIG12 framework — OYM's proprietary 12-pillar marketing system.
in this page
for UK SMBs
for one client alone
for a local business
9 clients. 9 sectors. All using the BIG12 framework.
Each case study below covers the challenge, what OYM did, and the results delivered. Click any card to read the full case study.
NatWest
326 seminars and webinars delivered across the UK over two years, generating over 26,000 registrations at an average of 50+ attendees per event. OYM managed content, marketing, registrations, event delivery, follow-up, and feedback end-to-end.
Inn Farm Dairy
OYM built the Inn Farm Dairy brand from scratch on day one — website, social media, Google, and PR. Daily sales grew by 366% and the dairy now hits 90% sell-out capacity most days of the week. Secured national TV coverage on BBC One’s The One Show.
AEGIS Engineering
Three projects delivered: HubSpot onboarding saving £3,000+ and connecting 90+ employees on a single CRM; LinkedIn and marketing support for international expansion into Canada and Ireland; and a full website build for ETCS Rail including brand, content, and imagery.
Croots Farm Shop
Took over social media in 2023 and now posts daily across Facebook and Instagram. Over 3 million total impressions, 60,000 monthly reach, 8% year-on-year growth in Christmas online sales, 12,000 email subscribers, and 1,300 app downloads. Awarded a Facebook Rising Creator Badge.
Nayyar’s Solicitors
Pulled together a fragmented online presence through SEO, social media, and GEO-focused content. The firm now ranks for 745 keywords, with Facebook reach nearly doubling and Instagram views growing from 18,238 to 40,095. Over 40 blog posts published as of May 2026.
ActionCOACH
Nine-year partnership supporting 630+ coaches across the UK. Over 20,000 leads generated across the UK, with campaigns also delivering results in the USA, Canada, South Africa, and Australia. Work spans reputation management, SEO, lead generation, websites, brand, events, paid ads, and weekly social media.
All Good Group
Took one business — Maze 52 — and built a group brand architecture around it, creating the All Good parent brand plus individual brands for Hut 52 and Fetch 52. Five businesses brought under one brand in four months, with websites, signage, social media, and Google listings managed across the group.
Balance & Beam
Weekly enquiries grew from 4–5 to over 33 through local listing optimisation, branded social media, and email marketing. OYM then introduced and onboarded HubSpot to give the business the systems to manage the volume of leads generated.
Etta Plumbing
Rescued from a Yell.com contract where the business didn’t own its own website. OYM rebuilt the site as a proper business asset, built a local SEO strategy that achieved page 1 rankings for “Plumbers Derby”, “Plumbing Derby”, and “Plumbers Near Me”, and published 30+ GEO-focused blog posts. Average SEO position improved by 53%.
All work delivered using the BIG12 framework
OYM's proprietary BIG12 framework covers every area of online marketing a business needs — from lead generation and SEO to social media, AI, and beyond. Every sprint maps to one pillar. Every result is measurable.
Industries OYM has delivered results in
Every sector below has at least one published case study with real, verifiable results.
Is your sector on this list? Let’s talk.
Book a free 30-minute call. We will run a BIG12 audit across all 12 areas of your marketing and tell you exactly what to fix first — whether you work with us or not.