Real work. Real results.
Optimise Your Marketing has worked with UK small and medium-sized businesses across a wide range of sectors since 2006. The case studies below cover work delivered for clients in financial services, agriculture, engineering, legal, fitness, leisure, trades, retail, fashion, wellness, and business coaching — across the UK and internationally.
All work is delivered using the BIG12 framework — OYM's proprietary 12-pillar marketing system.
in this page
for UK SMBs
for one client alone
for a local business
16 clients. 13 sectors. All using the BIG12 framework.
Each case study below covers the challenge, what OYM did, and the results delivered. Click any card to read the full case study.
NatWest
326 seminars and webinars delivered across the UK over two years, generating over 26,000 registrations at an average of 50+ attendees per event. OYM managed content, marketing, registrations, event delivery, follow-up, and feedback end-to-end.
Inn Farm Dairy
OYM built the Inn Farm Dairy brand from scratch on day one. Daily sales grew by 366% and the dairy now hits 90% sell-out capacity most days of the week. Secured national TV coverage on BBC One’s The One Show.
AEGIS Engineering
Three projects delivered: HubSpot onboarding saving £3,000+ and connecting 90+ employees on a single CRM; LinkedIn and marketing support for international expansion into Canada and Ireland; and a full website build for ETCS Rail.
Croots Farm Shop
Took over social media in 2023 and now posts daily across Facebook and Instagram. Over 3 million total impressions, 60,000 monthly reach, 8% year-on-year growth in Christmas online sales, 12,000 email subscribers, and 1,300 app downloads. Awarded a Facebook Rising Creator Badge.
Nayyar’s Solicitors
Pulled together a fragmented online presence through SEO, social media, and GEO-focused content. The firm now ranks for 745 keywords, with Facebook reach nearly doubling and Instagram views growing from 18,238 to 40,095. Over 40 blog posts published as of May 2026.
ActionCOACH
Nine-year partnership supporting 630+ coaches across the UK. Over 20,000 leads generated across the UK, with campaigns also delivering results in the USA, Canada, South Africa, and Australia.
All Good Group
Took one business and built a group brand architecture around it, creating the All Good parent brand plus individual brands for Hut 52 and Fetch 52. Five businesses brought under one brand in four months, with websites, signage, social media, and Google listings managed across the group.
Balance & Beam
Weekly enquiries grew from 4–5 to over 33 through local listing optimisation, branded social media, and email marketing. OYM then introduced and onboarded HubSpot to give the business the systems to manage the volume of leads generated.
Etta Plumbing
Rescued from a Yell.com contract where the business didn’t own its own website. OYM rebuilt the site as a proper business asset, achieved page 1 rankings for “Plumbers Derby” and “Plumbers Near Me”, and published 30+ GEO-focused blog posts. Average SEO position improved by 53%.
Rhodes Wealth Management
£80,000 in new business generated in 18 months through a LinkedIn lead generation programme built around human, accessible messaging — removing the perception barrier that stops most people from ever enquiring about financial advice.
Spray Pray Love
Untangled a mess of disconnected accounts, configured Shopify correctly with 50+ product lines across 6 categories, and launched social media and email marketing — giving a bespoke hand-sprayed fashion brand the technical infrastructure to grow.
Sukha Oils & Wellbeing
100+ product lines listed and live across Amazon, Edenwood, and Facebook Commerce. Supported a flagship brand event at Selfridges and managed ongoing social media and online marketing for a Leicester-based holistic wellness brand.
Bob The Brand
Built the online foundations for a Manchester customised clothing startup — Squarespace website, SEO from day one, and a 50+ product online shop with full colour and size variants. Business subsequently sold.
Ultravisage Aesthetics
Reinstated a suspended Google Business Profile, realigned online listings across every platform, refreshed the brand, and rebuilt the website — taking an aesthetics clinic from completely invisible in local search back to page 1 of Google Maps.
Jon Paul Menswear
Trapped in a restrictive agency contract where every website change cost a fee and the business did not own the site. OYM exited the contract, rebuilt the site on Squarespace, and built a local SEO strategy delivering 59.3% of all traffic from organic search across a market with 169,000+ suit searches. Team trained to manage the site independently. Ongoing since 2020.
Pilates with Ashleigh
Built a complete startup marketing operation from scratch for a new pilates instructor business: brand identity, website, integrated online booking system, local SEO, and branded social media assets. Everything needed to launch professionally and convert clients from day one. Business has since concluded and Ashleigh diversified.
All work delivered using the BIG12 framework
OYM's proprietary BIG12 framework covers every area of online marketing a business needs. Every sprint maps to one pillar. Every result is measurable.
Industries OYM has delivered results in
Every sector below has at least one published case study with real, verifiable results.
Is your sector on this list?
Book a free 30-minute call. We will run a BIG12 audit across all 12 areas of your marketing and tell you exactly what to fix first — whether you work with us or not.