How well do you really know your
AUDIENCE?
Explore your consumer response to your marketing campaign with…
Know what is working. Do more of it.
We help businesses build the measurement foundation that turns marketing from a cost into an investment — setting up GA4, building KPI dashboards, implementing A/B testing frameworks, and connecting marketing activity to real business outcomes.
You cannot improve what you cannot measure
Most businesses have no real visibility over which marketing is working. They spend based on gut feel, cannot justify their marketing budget to anyone, and keep doing things that are not working because they cannot see the data that would tell them otherwise.
Book a free 30-min callYou do not know which marketing channels are generating revenue
Likes, reach, and website visits are not revenue. Without proper attribution tracking connected to your CRM and sales pipeline you cannot see what is actually working.
Your GA4 setup is wrong or incomplete
Most GA4 setups are default configurations that miss the events that matter. We build the custom event tracking that measures the specific actions valuable to your business.
You are not testing anything — you are just guessing
A/B testing headlines, CTAs, landing pages, and emails is the fastest way to improve conversion rates. We build the testing framework that makes improvement systematic.
You are spending on channels you cannot prove are working
Without measurement you cannot kill the channels that are wasting money or double down on the ones that are generating returns. We build the evidence base for every decision.
What’s included in a Test & Measure sprint
Every sprint has a defined scope agreed before we start. Here’s what a typical Test & Measure sprint covers.
GA4 Setup & Configuration
We set up GA4 correctly — custom events, conversion goals, audience segments, and the custom dimensions that track the metrics specific to your business.
KPI Dashboard Build
A live dashboard pulling data from GA4, your CRM, social platforms, and ad accounts — showing you every metric that matters in one place, updated in real time.
A/B Testing Framework
We build the A/B testing system for your website, emails, and ads — with proper statistical significance requirements so you only act on real results.
Attribution Setup
We connect your marketing channels to your CRM so you can see exactly which touchpoints influenced each conversion — and allocate budget accordingly.
Pixel & Tag Setup
Facebook pixel, Google Ads conversion tracking, LinkedIn Insight Tag, TikTok pixel — we implement and verify every tracking pixel your campaigns require.
Monthly Reporting
A monthly performance report covering every channel — what improved, what declined, what to do more of, and what to stop. Data-driven decisions every time.
How Test & Measure connects to the rest of your marketing
Test & Measure doesn’t work in isolation. Here’s how it connects to the other BIG12 pillars that amplify your results.
Real results from test & measure work
Here’s what happened when a client invested in test & measure with OYM.
“We finally know which marketing channels are actually driving revenue. OYM built us a dashboard that shows us everything in one place and we have completely changed how we allocate our budget.”
Ready to know what is actually working?
Book a free 30-minute call. We’ll audit your test & measure across all 12 BIG12 pillars and tell you exactly what to fix first — whether you work with us or not.
Need help with understanding your Business Numbers?
“I’m happy to answer any questions and help you make the right decisions for you business.” - Stuart