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Google Ads

People search when they are most likely to be looking for your solution, Google Ads makes sure you show up! Win/Win

BIG12 Pillar 01 — Lead Generation / Google Ads

Google Ads Management For Small Businesses That Actually Converts

Fixed-outcome Google Ads sprints. Live dashboard access from day one. No open-ended retainer, no scope creep.

30 Days
Sprint delivery window
18 Years
Marketing expertise
12
BIG12 pillars, scored free
The problem

Most Google Ads Management Isn't Built To Be Questioned

If you've been burned by an agency before, it's usually one of these four things.

📄

Reports You Can't Question

Monthly PDFs summarise what happened last month. They don't show you what's working right now.

🔒

Retainers With No End Date

Ongoing monthly fees with no fixed outcome or exit point, so it's hard to know if it's actually working.

📈

Vanity Metrics

Clicks and impressions reported with no link to actual leads, customers or revenue.

🙈

No Access To Your Own Account

Some agencies keep account ownership, so you can't check the real numbers yourself, even if you want to.

How we're different

Typical Agency Retainer vs. An OYM Google Ads Sprint

Same channel, completely different way of working.

Typical Agency Retainer

  • Open-ended monthly fee
  • No fixed deliverable or end date
  • Static, once-a-month reporting
  • Account access stays with the agency
  • Vague scope, easy to creep
VS

OYM Google Ads Sprint

  • Fixed outcome, agreed in writing upfront
  • 30-day delivery window
  • Live dashboard access from day one
  • Priced from £1,200, no long-term contract
  • One pillar, one outcome, no scope creep
What's included

Every Google Ads Sprint Covers The Same Ground

No surprises halfway through. This is what's agreed before we start.

🔍

Account Audit & Competitor Research

A full review of what's there already, plus who else is bidding on your terms.

🏗️

Campaign Structure & Targeting Build

Campaigns built around your actual customers, not a generic template.

🎯

Conversion Tracking, Set Up Properly

So the numbers you see can actually be trusted, not guessed at.

📊

Live Dashboard Access

The same numbers we see, updated live, from day one of the sprint.

📝

A Clear Written Outcome

Agreed before we touch your account, so there's no ambiguity about what "done" looks like.

🧭

A Free BIG12 Audit First

To confirm Google Ads is actually the right pillar to start with for your business.

Where this fits

Google Ads Doesn't Work In Isolation

It's one part of a wider picture. Here's how it connects to the other BIG12 pillars we check before recommending it.

Pillar 01

Lead Generation

Is there a system to capture and follow up every click that turns into an enquiry?

Pillar 12

Test & Measure

Are ad decisions made on real conversion data, or on gut feel?

Pillar 06

Google / GBP

Is your Google Business Profile working alongside your ads, or undermining them?

Pillar 10

CRM

Once an ad turns into a lead, is anything tracking it through to a sale?

Client — ActionCOACH, New Jersey, USA

A 3-Month Google Ads Sprint For ActionCOACH New Jersey

Between August and October, we ran a Google Ads campaign for Carl Shoemaker's ActionCOACH franchise in New Jersey. The brief: generate qualified coaching enquiries at a cost that made sense against the value of a new client relationship, worth around $1,500 a month and typically retained for 12 months, roughly $18,000 per client over that relationship.

207,512
Impressions
2,142
Clicks
$1.36
Cost per click
$18,000
Avg. client value (12-mo, at $1,500/mo)

2,142 clicks at $1.36 CPC works out to roughly $2,913 in total ad spend across the three months, a small fraction of a single client's average value of $18,000 over a typical 12-month retention. That's the kind of margin that makes a Google Ads sprint worth running.Campaign summary — Aug to Oct

Ready To Find Out If Google Ads Is Your Next Move?

Book a free BIG12 audit and we'll tell you honestly whether Google Ads is the right pillar to start with, before you spend a penny on ads.

No obligation. No hard sell. Just clarity on where to focus next.

Quick Questions

How much does Google Ads management cost with OYM?

Sprints start from £1,200 with a 30-day delivery window. Ongoing management is scoped after the first sprint, once we know what the account actually needs.

Do you require a contract?

No. Every engagement is a sprint with a defined outcome, not a rolling retainer.

Will I be able to see my own campaign data?

Yes. You get live dashboard access from day one, the same numbers we see, updated live.

What if Google Ads isn't the right move for my business?

That's exactly what the free BIG12 audit is for. We'll tell you honestly if another pillar should come first.

Need Help With Your Google Ads?

"I'd rather tell you Google Ads is the wrong place to start than take your money for a sprint that won't move the needle." — Stuart, Founder

Based at Cromford Mills, Derby, serving businesses across Derbyshire, Nottingham, Manchester and the UK.

Based at Cromford Mills, Derby, serving businesses across Derbyshire, Nottingham, Manchester and the UK