CASE STUDY — ENERGY

Training built to make
the team self-sufficient.

A 3-month, 1-2-1 training programme that gave Mantis Energy's marketing contact the skills to run online marketing in-house.
Client: Mantis Energy
Sector: Energy
Duration: 3 months
Delivered by: Optimise Your Marketing
3
Months of training delivered
1-2-1
Direct coaching format
In-house
Marketing contact upskilled
Self-sufficient
Team capability by the end
The Challenge

Needing capability in-house, not ongoing dependence

Mantis Energy wanted its own marketing contact to be able to run online marketing directly, rather than depending on an agency for every piece of activity.

What OYM Did

Structured, hands-on training over three months

OYM delivered a 3-month training programme, working 1-2-1 with Mantis Energy's marketing contact to build real, transferable online marketing capability.

Training plan

OYM structured a 3-month programme covering the core online marketing skills Mantis Energy needed in-house.

1-2-1 coaching

Sessions were delivered directly with the marketing contact, building practical, hands-on skills rather than theory.

Tool and process handover

The tools and processes needed to keep running marketing independently were handed over as part of the training.

The Results

Numbers that speak for themselves

Delivered as capability transfer over three months, not an ongoing managed service.

3
Months of training delivered
1-2-1
Direct coaching format
In-house
Marketing contact upskilled
Self-sufficient
Team capability by the end
Why It Worked

Training pays off after the project ends, not just during it

A managed campaign stops delivering the moment the contract ends. Training Mantis Energy's own contact meant the capability stayed in the business long after the three months were up.

“The measure of this project isn't what we did in three months. It's what their marketing contact can now do on their own, every month after.”

3mths
training programme
1-2-1
coaching delivered
What This Means For You

Want your team to run marketing in-house?

If you'd rather build capability in your own team than depend on an agency indefinitely, OYM can deliver the training to get you there.

Talk to OYM about marketing training →
Free 30 minutes. No commitment. No hard sales.
Relevant BIG12 Pillars

What we would use for you

This training programme covered SEO, Social Media, and CRM fundamentals.