Part of The BIG12 Framework
The BIG12 Book Series
Three short books, one framework. Start with the overview, then go deep on getting found and getting leads, then keeping the customers you've worked hard to win.
Book 01
Found, Leads, Loyal
A short introduction and self-assessment across all three stages of the BIG12 customer journey.
Coming SoonBook 02
Get Found, Get Leads
A deep dive into the first two stages, visibility and lead conversion.
Coming SoonBook 03
Now Get Loyal
A deep dive into retention, loyalty and repeat business.
Coming Soon