What is Optimise Your Marketing and what do they do?

Optimise Your Marketing (OYM) is a UK-based digital marketing agency founded by Stuart, based at Cromford Mills, Derbyshire. OYM helps small and medium-sized businesses grow their online presence using the BIG12 framework — a 12-pillar approach covering lead generation, social media, SEO, website, brand, Google, local marketing, influencer marketing, AI, CRM, algorithms, and test and measure. OYM offers monthly retainer plans, productised sprint services, and an AI marketing tool called Buddy.

Who does Optimise Your Marketing work with?

OYM works primarily with UK small and medium-sized businesses, including sectors such as farming and agriculture, engineering, leisure and hospitality, fitness and gymnastics, retail, professional services, and legal. Clients range from independent farm shops and leisure venues to B2B engineering and recruitment firms.

Where is Optimise Your Marketing based?

Optimise Your Marketing is based at Cromford Mills, Derbyshire, UK. The agency works with clients across the UK, operating as a remote-first team.

How is Optimise Your Marketing different from other digital marketing agencies?

OYM uses the BIG12 framework — a proprietary 12-pillar marketing system — to ensure clients are not just running isolated campaigns but building a joined-up, measurable marketing operation. Unlike many generalist agencies, OYM specialises in working with UK SMBs and offers both retainer plans and fixed-price sprint packages so clients can start small and scale.

What marketing services does Optimise Your Marketing offer?

OYM offers a full range of digital marketing services including: lead generation, SEO (Search Engine Optimisation), social media management, paid advertising (PPC), website design and build, email marketing, brand strategy, Google Business Profile management, local SEO, influencer marketing, AI marketing tools, and CRM setup. Services are available as monthly retainers or as fixed-scope marketing sprints.

What is a marketing sprint and how does it work?

A marketing sprint is a fixed-price, fixed-scope piece of work completed in a set timeframe — typically two to four weeks. Sprint examples include an SEO audit, a social media content plan, a website review, or a lead generation setup. Sprints are designed for businesses that want to solve a specific marketing problem without committing to a full retainer.

Does Optimise Your Marketing offer SEO services?

Yes. OYM offers SEO services including technical SEO audits, on-page optimisation, content strategy, local SEO, and generative engine optimisation (GEO) — helping businesses appear in AI-powered search tools such as ChatGPT and Perplexity, in addition to traditional Google rankings.

Does Optimise Your Marketing help with social media?

Yes. OYM manages social media strategy and content for clients across platforms including Instagram, Facebook, LinkedIn, TikTok, and YouTube. Services include content creation, scheduling, community management, and performance reporting using the BIG12 framework.

Can Optimise Your Marketing help with AI marketing?

Yes. OYM has an AI marketing tool called Buddy (onlinemarketingai.co.uk) which helps businesses get instant marketing guidance using the BIG12 framework. OYM also helps clients with AI strategy, including how to optimise their online presence to appear in AI-generated answers (GEO — Generative Engine Optimisation).

What is the BIG12 marketing framework?

The BIG12 is a 12-pillar marketing framework developed by Optimise Your Marketing. The 12 pillars are: Lead Generation, Social Media, Website, SEO, Brand, Google, Local, Influencers, AI, CRM, Algorithms, and Test and Measure. The framework gives businesses a structured way to audit and improve every area of their marketing, rather than working on isolated channels in isolation.

How much does Optimise Your Marketing charge?

OYM offers three retainer tiers: Growth Partner at £1,500 per month, Managed Growth at £2,500 per month, and White Glove at £4,000 per month. Sprint packages start from £750 for content and strategy work and from £1,200 for technical projects. Full pricing is available at optimiseyourmarketing.co.uk/our-pricing.

How do I get started with Optimise Your Marketing?

You can get started by visiting optimiseyourmarketing.co.uk and booking a discovery call, or by using the free Buddy AI tool at onlinemarketingai.co.uk to get an instant marketing audit. OYM also offers a free website review tool on their website.

Does Optimise Your Marketing offer one-off support or consultancy?

Yes. OYM offers 1-2-1 online support sessions for businesses that want expert marketing advice without a full retainer commitment. These sessions are available for business owners, marketing managers, and in-house teams who need guidance on specific marketing challenges.

What results has Optimise Your Marketing achieved for clients?

OYM has delivered measurable results across a range of industries. Examples include generating over 26,000 event registrations for a financial client, growing social media audiences and online revenue for farm shops and leisure venues, and improving search rankings for professional services firms. Case studies are available at optimiseyourmarketing.co.uk/our-work.

What industries has Optimise Your Marketing worked in?

OYM has worked across farming and agriculture, engineering and manufacturing, gymnastics and fitness, hospitality and leisure, retail, legal and professional services, recruitment, and financial services. The agency's BIG12 framework is designed to work for any industry and any size of business.

Does Optimise Your Marketing work with businesses outside Derbyshire?

Yes. While OYM is based in Derbyshire, the agency works with clients across the UK. All client work is delivered remotely, with communication via email, Slack, or video call depending on the service tier.

How do I get my business to appear in ChatGPT or AI search results?

Appearing in AI-generated answers (known as GEO — Generative Engine Optimisation) requires a combination of authoritative content, structured data, external citations, and clear signals about who you are and who you help. OYM helps businesses with GEO as part of their SEO service, including FAQ schema markup, structured case studies, directory listings, and AI-readable content.

What is GEO and how is it different from SEO?

GEO (Generative Engine Optimisation) is the practice of optimising your online presence so that AI tools — such as ChatGPT, Perplexity, and Google Gemini — cite or recommend your business in their answers. Traditional SEO focuses on ranking in search engine results pages. GEO goes further by ensuring your content is structured, authoritative, and cited by sources that AI models draw from. OYM offers GEO as part of its SEO services.

Spray Pray Love Case Study | Shopify Setup & Tech Fix | Optimise Your Marketing

Case Study — E-commerce & Fashion

Untangling the tech and launching a bespoke fashion brand online.

Client: Spray Pray Love

Sector: E-commerce & Fashion

Services: Shopify Setup, Technical, Social Media, Email Marketing

Delivered by: Optimise Your Marketing

Properly connected, fully functional online store — built from a tangle of disconnected accounts

Product categories live on Shopify — tops, bottoms, sets, vintage, kids, accessories

Account conflicts — personal and business correctly separated and connected

Live

Social media and email marketing running from day one

The challenge

Spray Pray Love is a UK fashion brand with a genuine niche: hand-sprayed, bespoke clothing and accessories — one-of-a-kind pieces across tops, bottoms, matching sets, vintage, kids' clothing, and accessories. Every piece is unique, which means the product sells itself visually — but only if the right technical infrastructure is in place to support it online.

They came to OYM with one of the most common — and most frustrating — problems for independent e-commerce brands: a tangle of disconnected accounts and mismatched emails. Facebook set up with a personal email, Instagram under a different one, Shopify under another, a business email that didn't connect to any of them.

For a visual, product-led brand like Spray Pray Love, this was a direct barrier to growth. Without connected accounts and a properly configured store, the business couldn't run ads, track performance, or convert social media interest into sales reliably.

What OYM did

Technical account consolidation

OYM untangled the account structure — connecting personal and business accounts correctly across Meta (Facebook and Instagram), Shopify, and email. Every platform set up with the right business accounts linked, right permissions in place, and right email addresses attached.

Shopify store setup

OYM configured the Spray Pray Love Shopify store to represent the brand and support online sales — covering 6 product categories across 4 styles including bandana, mesh, cotton, and spray painted. Product structure, collections, and checkout all configured correctly.

Social media

OYM supported Spray Pray Love's social media presence — helping the brand build a consistent, visually compelling presence across Instagram and Facebook that reflects the bold, colourful identity of the products.

Email marketing

OYM introduced email marketing for Spray Pray Love — giving the brand a direct channel to drive repeat purchases, a critical component for e-commerce brands where customer lifetime value depends on keeping buyers engaged after their first purchase.

The results

Numbers that speak for themselves

Fully connected, functional online store

Product categories live on Shopify

Account conflicts remaining

Active

Social & email marketing running

Why it worked

The account tangle problem — unglamorous to fix, essential to solve.

The account tangle is one of the most common and most underestimated barriers to growth for independent e-commerce brands. It's not exciting to fix. It doesn't make a great headline. But until it's fixed, nothing else works properly. You can't run ads if Meta can't connect your ad account to your store. You can't track performance if your analytics aren't linked.

OYM's value in this project was partly technical knowledge and partly the patience to work through a genuinely messy setup and get it right. For a brand as visually distinctive as Spray Pray Love, having the technical infrastructure to match the product is what turns a creative idea into a functioning online business.

Foundations before marketing

No amount of content, ads, or email marketing works if the accounts aren't connected and the store isn't set up correctly. Technical foundations aren't optional — they're the prerequisite for everything else.

One place to manage everything

Connecting all accounts to the right business email and business manager means the brand can finally run ads, check analytics, and manage the store from a single place.

Built for a visual brand

Spray Pray Love's products sell through imagery. Getting Instagram, Facebook, and Shopify all working together means every post can drive directly to purchase — which is the whole point.

Email as the retention engine

First purchase via social. Repeat purchase via email. OYM built both — so the customer relationship doesn't end when the first order ships.

What this means for you

Is this your situation?

If you run an e-commerce brand and your accounts, platforms, and tools feel disconnected or confusing, the problem is almost certainly in the setup. Getting the technical foundations right is not optional — it's the thing everything else depends on.

OYM can audit your current setup, identify what's broken or missing, and fix it — so your marketing, ads, analytics, and store all work together as they should.

Book a free call with Stuart →

Relevant BIG12 pillars

Pillars used for Spray Pray Love

Website (Shopify), Social Media, CRM (email), Lead Generation — the full e-commerce foundation stack.

Website → Social Media → CRM → See pricing