Rail case studies,
built to win the next contract.
Great rail projects, told in documents that undersold them
H&A Rail is a family-run railway civil engineering subcontractor and labour supply company, delivering platform resurfacing, station works and more for Tier 1 and Tier 2 contractors across the UK. Their project write-ups were plain, text-heavy PDFs that didn't reflect the quality of the work on the ground.
Their Director wanted a more polished version to send to potential clients. The catch: the team needed to produce new case studies themselves, after every job, without going back to a designer each time.
Reusable, on-brand templates the team can own
Rather than design a fixed set of documents, OYM built master templates the H&A team can override with their own text and images, so every future project can become a professional case study in minutes.
Discovery and brief
A call with the Director and operations team to understand how case studies are used in the sales process, reviewing their existing project write-ups and brochure.
Two master templates
One template for H&A Rail and one for sister company H&A Civils, sharing a single design system so only the logo and branding details change.
Bright, modern four-sider
A four-sided A4 layout styled from their website and logos, plus extra design-only pages for bigger projects that need more space.
Built for sending
Designed in Adobe, the team's chosen platform, with file size kept in check so case studies can be emailed straight to prospects without bouncing.
Numbers that speak for themselves
A repeatable sales asset for two businesses, owned in-house, from a single, fixed-scope design project.
Build the system once, use it on every job
In rail, trust is won on proof: safe delivery, tight blockades and happy principal contractors. H&A already had the proof. What they lacked was a way to package it consistently. Designing a reusable template instead of one-off documents means every completed project can become a sales asset, in the team's own hands, on brand every time.
“H&A didn't need a designer for every case study. They needed a system their own team could use after every job, and that's what we built.”
Doing great work that nobody sees?
If your projects deserve better than a plain PDF, OYM can design branded case study templates and sales documents your own team can update, so every job helps win the next one.
Talk to OYM about brand marketing →What we would use for you
This project touched Brand Marketing and Lead Generation.