CASE STUDY — HOME & INTERIORS

A brand rebuilt on Wix,
then a shop and a CRM to grow with it.

OYM rebuilt CMB Seating's brand and website on their existing Wix platform, adding stronger reasons to believe and testimonials for a more professional feel. Since then, OYM has built a shop for their most popular chairs and set up a CRM loaded with over 6,000 East Midlands businesses.
Client: CMB Seating
Sector: Home & Interiors
Duration: Ongoing, in three phases
Delivered by: Optimise Your Marketing
Rebuilt
Brand and website refreshed
Wix
Existing platform kept
New
Shop for best-selling chairs
6,000+
East Midlands businesses added to CRM
The Challenge

A brand that needed more reasons to believe, without a platform change

CMB Seating needed their brand and website to feel more professional and trustworthy, without the disruption of moving off their existing Wix platform — and, once that was in place, the next steps of selling their most popular chairs online and reaching new local business customers.

What OYM Did

A brand refresh on Wix, then a shop and a CRM to build on it

OYM rebuilt CMB Seating's brand and website on their existing Wix platform, then returned to build a shop for their most popular chairs and set up a CRM loaded with East Midlands businesses.

Brand and website rebuild

OYM rebuilt CMB Seating's brand and website on their existing Wix platform, adding stronger reasons to believe and testimonials for a more professional feel.

Chair shop build

OYM was asked back to build a shop specifically for CMB Seating's most popular chairs.

CRM build-out

OYM set up a CRM for CMB Seating and added over 6,000 East Midlands businesses to it.

The Results

Numbers that speak for themselves

A more professional brand and website, followed by a dedicated shop for best-selling chairs and a CRM stocked with over 6,000 East Midlands businesses to reach.

Rebuilt
Brand and website refreshed
Wix
Existing platform kept
New
Shop for best-selling chairs
6,000+
East Midlands businesses added to CRM
Why It Worked

Trust and platform stability come before growth

CMB Seating needed to feel more professional and trustworthy before anything else, without losing the Wix platform they were used to. Getting that foundation right first is what brought CMB Seating back to OYM to build on — first with a shop for their best-selling chairs, then a CRM to reach thousands of local businesses.

“CMB Seating needed a more professional brand without changing platform. Getting that right is what brought them back to build a shop and a CRM reaching over 6,000 East Midlands businesses.”

Rebuilt
brand & website
6,000+
businesses in CRM
What This Means For You

Need your brand and website improved without changing platform?

If you want a more professional, trustworthy brand and website without moving off the platform you're on, OYM can rebuild it and grow it from there — shop, CRM and beyond.

Talk to OYM about brand, website and CRM →
Free 30 minutes. No commitment. No hard sales.
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What we would use for you

This project touched Brand Marketing, Website and CRM.

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