You might say we’re easily influenced…
INFLUENCERS
is your business making an impression?
Reach new audiences. Build trust at scale.
We help businesses build influencer marketing strategies that reach the right audiences — identifying the right creators, managing campaigns, and building the authentic content partnerships that drive real results rather than vanity metrics.
Most businesses either ignore influencer marketing or do it wrong
Chasing celebrity influencers with huge fees and poor engagement, or sending free products to anyone with a following — both waste money. The real opportunity is in micro-influencers with highly engaged audiences in your specific niche.
Book a free 30-min callYou do not know which influencers are right for your brand
Follower count tells you nothing about whether an influencer reaches your ideal customers. We identify the creators whose audiences match your target market exactly.
You have spent on influencers with no measurable return
Most influencer campaigns fail because there is no proper brief, no tracking, and no follow-up. We build the campaign structure that makes results measurable.
You do not know how to approach or manage influencer relationships
Cold outreach, negotiation, briefing, content approval, performance tracking — we manage the entire influencer relationship so you do not have to.
Your competitors are using influencer content and you are not
User-generated content and influencer endorsements are among the most trusted forms of marketing. If your competitors are using them and you are not, you are losing on credibility.
What’s included in a Influencer Marketing sprint
Every sprint has a defined scope agreed before we start. Here’s what a typical Influencer Marketing sprint covers.
Influencer Identification
We identify the micro-influencers in your niche whose audiences match your target customers — by engagement rate, audience demographics, and content quality.
Campaign Strategy
Objectives, messaging, content brief, usage rights, approval process — we build the campaign framework that sets every influencer partnership up for success.
Outreach & Management
We handle all influencer outreach, negotiation, briefing, and relationship management — so you get the content without the time investment.
Performance Tracking
Reach, engagement, link clicks, conversions, cost per acquisition — we track every metric that matters and report on the actual business impact.
UGC Strategy
User-generated content from customers is as valuable as influencer content. We build the UGC strategy that encourages customers to create and share content about your brand.
Content Repurposing
Influencer content does not stop working when the post goes up. We build the repurposing strategy that extends every piece of influencer content across your own channels.
How Influencer Marketing connects to the rest of your marketing
Influencer Marketing doesn’t work in isolation. Here’s how it connects to the other BIG12 pillars that amplify your results.
Real results from influencer marketing work
Here’s what happened when a client invested in influencer marketing with OYM.
“The micro-influencer strategy OYM built reached more of our ideal customers than six months of paid social had. The trust factor from a genuine recommendation is completely different.”
Ready to build your influencer strategy?
Book a free 30-minute call. We’ll audit your influencer marketing across all 12 BIG12 pillars and tell you exactly what to fix first — whether you work with us or not.
Influencer marketing questions, answered
What is influencer marketing?
Influencer marketing is partnering with content creators who have an engaged audience in your niche, so their recommendation introduces your business to people who already trust them. Done well, it builds trust faster than most paid advertising.
How do I find influencers for my brand?
Define your ideal customer first, then prioritise engagement rate and audience demographics over follower count, search within your specific niche, vet content quality and brand fit, and start with a small paid test before a bigger commitment. Read the full step-by-step guide →
Should I work with celebrity influencers or micro-influencers?
For most small and mid-sized businesses, micro-influencers outperform celebrities. Their audiences are smaller but far more engaged and niche-specific, which usually means better trust, better engagement, and a lower cost per result.
How do I measure ROI from influencer marketing?
Track reach, engagement, link clicks, conversions, and cost per acquisition against a clear objective set before the campaign starts. Without a proper brief and tracking in place from day one, it's almost impossible to know whether a campaign actually worked.
“I’m happy to answer any questions and help you make the right decisions for you business.” - Stuart
Need help your Influencer Marketing?
Based at Cromford Mills, Derby, serving businesses across Derbyshire, Nottingham, Manchester and the UK