You might say we’re easily influenced…
INFLUENCERS
is your business making an impression?
Influencer marketing for UK small businesses. Borrow trust from people your customers follow.
We find the local and niche creators your customers already trust, handle the outreach, briefs and negotiation, and track what each partnership brings in. No celebrity fees, no free product sent into the void. Just the right voices, measured properly.
our own channel
newsletter members
for Inn Farm Dairy
Most small businesses ignore influencers, or get it wrong.
Chasing big names with big fees, or sending free products to anyone with a following. Both waste money. The real opportunity is smaller creators with engaged audiences in your area or niche. Seth Godin calls it finding your smallest viable audience.
Book a free 30-min callYou don't know which creators are right for you
Follower count tells you nothing about whether they reach your customers. We find creators whose audience matches yours.
You've paid for posts with nothing to show for it
No brief, no tracking and no follow-up is why most campaigns disappoint. We build campaigns you can measure.
You don't know how to approach or manage creators
Outreach, negotiation, briefing, approvals and tracking. We handle the whole relationship for you.
Competitors have real people vouching for them
People trust people more than ads. If others are being recommended and you aren't, you're losing on credibility.
5 checks before you work with a creator
A bigger following doesn't mean better results. Run any creator through these five checks first. It takes ten minutes and can save you a wasted budget.
Where is their audience?
If you serve Derbyshire, 50,000 followers in America are worth less than 3,000 in the East Midlands.
LocationAre the comments real?
Read them. Genuine questions and conversation beat a wall of emojis and "great post".
EngagementWould you hire them?
Their tone, values and past content will rub off on your brand. Make sure you're happy with that.
Brand fitHow did past partnerships do?
Look at their sponsored posts. Do they get the same engagement as normal ones, or does it drop off?
Track recordCan you track it?
A unique link, code or landing page for every creator, so you know exactly what each one brings in.
MeasurableWant the detail? Read how to evaluate an influencer's authority and how to brief influencers clearly.
Get your creator shortlist →What's included in an influencer marketing sprint
Every sprint has a defined scope agreed in writing before we start. Here's what a typical influencer marketing sprint covers.
Creator Shortlist
Local and niche creators whose audiences match your customers, checked for engagement, location and content quality.
Campaign Plan
Objectives, messaging, content brief, usage rights and approvals, agreed before anyone posts.
Outreach and Management
We handle outreach, negotiation, briefing and the relationship, so you get the content without the time drain.
Performance Tracking
Reach, engagement, clicks, enquiries and sales for every creator, so you know who to work with again.
Customer Content (UGC)
Simple ways to get your own customers creating and sharing content about you, often your most trusted voices.
Content Repurposing
Creator content reused, with permission, across your own social, website, emails and ads.
Getting people talking, start to finish
Influence isn't only paid creators. It's getting the right people, and the media, to talk about you. Click through for the full story.
Built a brand with a genuine farm story, then told it consistently across Instagram, Facebook and TikTok.
Grew a loyal local following that talks about the dairy and keeps coming back.
Supported coverage on local Derby radio and national TV, including BBC One's The One Show.
Flo and Sang
Brand, website and social support, including influencer sourcing and negotiation.
Read the case study →Croots Farm Shop
A Facebook Rising Creator badge, 3M+ impressions and 12,000 email subscribers.
Read the case study →SocialCLUB
We practise what we preach: 25k newsletter members and 325k+ YouTube views.
Join SocialCLUB →How Influencer Marketing connects to the rest of your marketing
Creators bring new eyes. These pillars make the most of them. See all 12 pillars →
Ready to get the right people talking about you?
Book a free 30-minute call. We'll look at who your customers already follow, suggest creators worth approaching, and tell you what to try first, whether you work with us or not. Sprints start from £750.
Influencer marketing questions, answered
What is influencer marketing?
Influencer marketing is partnering with content creators who have an engaged audience in your niche, so their recommendation introduces your business to people who already trust them. Done well, it builds trust faster than most paid advertising.
How do I find influencers for my brand?
Define your ideal customer first, then prioritise engagement rate and audience demographics over follower count, search within your specific niche, vet content quality and brand fit, and start with a small paid test before a bigger commitment. Read the full step-by-step guide →
Should I work with celebrity influencers or micro-influencers?
For most small and mid-sized businesses, micro-influencers outperform celebrities. Their audiences are smaller but far more engaged and niche-specific, which usually means better trust, better engagement, and a lower cost per result.
How do I measure ROI from influencer marketing?
Track reach, engagement, link clicks, conversions, and cost per acquisition against a clear objective set before the campaign starts. Without a proper brief and tracking in place from day one, it's almost impossible to know whether a campaign actually worked.
Creators, collaborations and reach
How influencer and creator marketing has worked for our clients.
Flo and Sang
From ideas to a finished brand, on and offline, with influencer sourcing.
Read the case study →Croots Farm Shop
3 million impressions and 12,000 email subscribers.
Read the case study →Inn Farm Dairy
From brand zero to BBC One, with 366% growth in daily sales.
Read the case study →“I’m happy to answer any questions and help you make the right decisions for you business.” - Stuart
Need help your Influencer Marketing?
Based at Cromford Mills, Derby, serving businesses across Derbyshire, Nottingham, Manchester and the UK