BIG12 Toolkit
13 free tools, one for every part of The BIG12. A 10-point self-audit checklist for each of the 12 pillars, plus the One-Page BIG12 Plan to bring your scores together into a 90-day plan.
The One-Page BIG12 Plan
12 pillars, one page, one system for growth. Score every pillar, pick your top 3 priorities, and set a 90-day move for each.
Website
Your site as a 24/7 salesperson, built to convert, not just look good.
10-point checklistBrand
A consistent look, voice and story that people recognise and trust.
10-point checklistSEO
Ranking where your buyers are already searching.
10-point checklistSocial Media
Showing up consistently where your audience spends their time.
10-point checklistInfluencers
Borrowed trust from voices your audience already follows.
10-point checklistLocal
Owning your patch: maps, directories and community search.
10-point checklistAI
Working faster, personalising more, and scaling without more headcount.
10-point checklistCRM
One system that tracks every lead from first click to closed deal.
10-point checklistAlgorithms
Understanding the platforms so your content earns reach, not just posts.
10-point checklistGoogle / GBP
Reviews, profile and search presence that build instant credibility.
10-point checklistLead Generation
Turning attention into enquiries with clear, trackable offers.
10-point checklistTest & Measure
Real data on what's working, so budget goes where it actually pays.
10-point checklist