CASE STUDY — PROFESSIONAL SERVICES

A Google Business Profile,
properly optimised.

OYM updated and optimised LKU Group's Google Business Profile, giving the business a properly maintained local search presence.
Client: LKU Group
Sector: Professional Services
Duration: Focused project
Delivered by: Optimise Your Marketing
Updated
Google Business Profile
Optimised
For local search
1
Focused project
Local
Visibility improved
The Challenge

An out-of-date profile leaving visibility on the table

LKU Group's Google Business Profile wasn't fully up to date or optimised, leaving local search visibility weaker than it needed to be for a business that depends on being found nearby.

What OYM Did

A focused Google Business Profile clean-up

OYM reviewed, updated, and optimised LKU Group's Google Business Profile, making sure every field was accurate and working in the business's favour.

Profile audit

OYM reviewed the existing Google Business Profile for accuracy and completeness.

Information update

Out-of-date details were corrected and missing information filled in.

Optimisation

Category, description, and other fields were optimised to support better local search visibility.

The Results

Numbers that speak for themselves

A focused fix, not a full campaign, delivering a properly maintained local presence.

Updated
Google Business Profile
Optimised
For local search
1
Focused project
Local
Visibility improved
Why It Worked

Sometimes the fastest win is fixing what's already there

Not every project needs to be a full campaign. LKU Group's Google Business Profile was already there, it just wasn't working as hard as it could. A focused optimisation project delivered a quick, meaningful improvement to local visibility.

“The profile already existed. It just wasn't doing its job properly. Getting it fully updated and optimised was a small project with a real local visibility payoff.”

1
focused project
Local
visibility improved
What This Means For You

Not sure your Google Business Profile is working for you?

If your listing hasn't been reviewed in a while, OYM can audit and optimise it as a fast, focused project.

Talk to OYM about Google →
Free 30 minutes. No commitment. No hard sales.
Relevant BIG12 Pillars

What we would use for you

This project touched Google and Local.

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