Filling the room,
with the businesses that matter.
Filling local events with the right businesses
Citizens Bank needed to fill seats at local events across selected New Jersey areas — not just with any attendees, but with the target businesses those events were built for.
Filling seats with the right businesses, event by event
OYM supports Citizens Bank in filling seats for local events, averaging 10-15 target businesses per event, alongside templates to reach their own databases directly.
Local event seat-filling
OYM works to fill seats at Citizens Bank's local events across selected New Jersey areas, targeting the right businesses.
Database templates
Templates were supplied so Citizens Bank could reach out to their own databases directly.
Consistent turnout
The approach consistently delivers 10-15 target businesses per event.
Numbers that speak for themselves
A consistent local events programme, averaging 10-15 target businesses filled per event across selected New Jersey areas.
The right turnout matters more than a full room
A full room isn't the goal if it's full of the wrong businesses. Focusing on filling seats with the specific target businesses each event was built for, event by event, is what makes Citizens Bank's local events programme worth running.
“Citizens Bank needed the right businesses in the room, not just a full one. Averaging 10-15 target businesses per event, consistently, is what makes the events worth running.”
Struggling to fill local events with the right attendees?
If your local events aren't attracting the right businesses, OYM can build the targeting and outreach to fix that.
Talk to OYM about local marketing →What we would use for you
This project touched Local Marketing and CRM.