CASE STUDY — RAIL

Marketing support,
through a takeover, and beyond.

OYM supported IKOS through their takeover at AEGIS, marketing for them primarily on LinkedIn and supplying the materials needed, until the time was right to move the work in-house.
Client: IKOS
Sector: Rail
Duration: Supported through the AEGIS takeover
Delivered by: Optimise Your Marketing
LinkedIn
Primary channel managed
Takeover
Supported throughout
Materials
Supplied for AEGIS
In-house
Handed over when ready
The Challenge

Marketing needed through a takeover, with no in-house resource yet

IKOS needed marketing support through their takeover at AEGIS, with no in-house resource in place yet to take it on — and materials needed producing to support the transition.

What OYM Did

LinkedIn marketing and materials, until it was ready to move in-house

OYM marketed for IKOS through the AEGIS takeover, mainly on LinkedIn, and supplied the materials needed until the time was right to bring the work in-house.

LinkedIn marketing

OYM managed marketing for IKOS through the takeover period, primarily on LinkedIn.

Supporting materials

Materials needed for AEGIS were produced and supplied throughout.

In-house handover

Support continued until the business was ready to take the work in-house.

The Results

Numbers that speak for themselves

Consistent marketing support through a takeover, handed over cleanly once IKOS was ready to bring it in-house.

LinkedIn
Primary channel managed
Takeover
Supported throughout
Materials
Supplied for AEGIS
In-house
Handed over when ready
Why It Worked

Support that knows when to hand over

IKOS needed marketing cover through a takeover, not a permanent dependency. Running the LinkedIn presence and supplying materials throughout the transition, then handing it over cleanly once the business was ready, meant the support fit the moment it was needed for.

“IKOS needed marketing cover through the AEGIS takeover, not forever. OYM ran it until the business was ready to take it in-house, then handed over cleanly.”

LinkedIn
primary channel
In-house
handed over
What This Means For You

Need marketing cover through a transition?

If you need marketing support through a takeover, merger or transition, OYM can run it until you're ready to bring it in-house.

Talk to OYM about social media and brand marketing →
Free 30 minutes. No commitment. No hard sales.
Relevant BIG12 Pillars

What we would use for you

This project touched Social Media and Brand Marketing.

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