Look at you with your
Personal Brand
Become an expert in your field!
Become the person people think of first, not just another business in your industry.
People don't buy from companies. They buy from people they know, like and trust. Personal Branding is the practice of building your visibility, reputation and authority so prospects choose you before they've even had a conversation. We build it using a proven method The Business Influencer.
Most business owners are the best-kept secret in their own industry
You can be brilliant at what you do and still lose the sale to a less capable competitor, because they're better known. Visibility beats ability more often than anyone likes to admit.
Your company brand isn't enough on its own
People trust people, not logos. Even in B2B, decisions get made because someone recognised and trusted the name behind the business.
Your competitors are becoming visible
Founders and directors in your market are publishing content, showing up in trade press and building followings, while their competitors stay quiet.
A weak personal profile caps what you can charge
Buyers pay a premium for people they see as an authority. Without visibility, you end up competing on price instead of reputation.
Most people don't know where to start
Building a personal brand can feel indulgent or vague. Without a method behind it, it becomes inconsistent posting with no real momentum.
Different assets. Both matter.
Your company brand and your personal brand aren't in competition. But they're built differently, and one of them is far more portable than the other.
Company brand
- Belongs to the business, sellable as an asset
- Built through logo, website, and marketing
- Trusted because of reputation and reviews
- Works even if no one individual is known
- Slower to build genuine emotional trust
Personal brand (TBI)
- Belongs to you, portable across any business
- Built through Pitch, Publish, Product, Profile, Partnership
- Trusted because people feel they know you
- Opens doors company brand alone can't: speaking, media, partnerships, referrals
- Compounds faster once momentum builds
What's included in a Personal Branding sprint
Every sprint has a defined scope agreed before we start. Our Personal Branding sprint is structured around the five pillars from our The Business Influencer method.
Personal Brand Audit
We assess your current visibility, online profile and reputation, and benchmark it against the key people of influence in your industry.
Pitch
A clear, compelling way to describe who you are and what you do, so it opens doors instead of getting a polite nod.
Publish
A content plan that gets your knowledge in front of the people who matter, building credibility and thought leadership on repeat.
Product
Packaging your expertise into something tangible, from a signature framework to a lead product, that makes your value easy to buy.
Profile
A consistent, professional presence across LinkedIn, your website and press, so anyone checking you out finds an authority, not a gap.
Partnership
Identifying the strategic relationships, referral partners and platforms that extend your reach further than you can alone.
How Personal Branding connects to the rest of your marketing
Personal Branding doesn't work in isolation. The pillars that feed it most directly are the ones worth addressing at the same time.
Company brand
Your personal brand and your company brand should reinforce each other. A strong personal profile makes the business brand easier to trust, and vice versa.
Market positioning
Being known is different from being differentiated. Personal Branding work feeds directly into how the business is positioned against competitors in the market.
Optimise Your Marketing
The most honest case study we can show you is our own. Stuart built OYM's growth on the back of his own personal brand before any of it was formalised into a method.
Ready to become known in your industry?
Book a free 30-minute call. We'll assess your current visibility and reputation, and tell you exactly where to focus first, whether you work with us or not.
Free 30 minutes. No commitment. No hard sales.
Common questions about Personal Branding.
What is personal branding?
Personal branding is the practice of deliberately building your reputation, visibility and authority as an individual, so that people recognise, trust and choose you, not just the business you represent.
What is The Business Influencer (TBI)?
The Business Influencer is a method created by Optimise Your Marketing. It describes someone who sits at the centre of their industry, widely known and trusted, who attracts opportunities and commands higher fees simply by being visible and credible. It's built around five steps: Pitch, Publish, Product, Profile and Partnership.
How is personal branding different from company branding?
Company branding belongs to the business and is built through logo, website and marketing. Personal branding belongs to you, is portable across any business you're involved in, and is built through visibility, content and reputation. The two work best when they reinforce each other.
Do I need a personal brand if I already have a business brand?
In most cases, yes, especially in service businesses, professional services and B2B, where people buy from people. A strong company brand with no known face behind it competes on price. A strong personal brand behind it competes on trust.
How long does personal branding take to work?
A Personal Branding sprint typically runs over a 30-day delivery window and covers the audit, pitch, and initial publish and profile work. Visibility and reputation compound over time, so the results build month on month once the foundations are in place.
Does OYM practice what it preaches on personal branding?
Yes. Stuart built SocialCLUB, OYM's weekly newsletter, to over 25,000 subscribers and grew OYM's YouTube channel past 325,000 views largely off the back of his own personal brand and visibility, before it was ever formalised into a service. GROW., his book on the BIG12 framework, is part of that same body of work.
Based at Cromford Mills, Derby, serving businesses across Derbyshire, Nottingham, Manchester and the UK