Bespoke communication,
sent to a database that actually responds.
A large database with no organised way to communicate with it
Fortay Connect had a large business database but no organised way to send bespoke communication to it, and no social presence or email campaigns to support outreach.
Organising the database, then building the campaigns to use it
OYM organised Fortay Connect's business database, built social channels from scratch, and created email campaigns to reach it with bespoke communication.
Database organisation
OYM organised Fortay Connect's large business database ready for bespoke communication.
Social channels
Social media channels were created to build a wider presence alongside the database work.
Email campaigns
Bespoke email campaigns were built and sent to the organised database.
Numbers that speak for themselves
Over 6 months, a large, unorganised database became a working communication channel — backed by new social presence and email campaigns.
A database is only useful if you can actually talk to it
Fortay Connect's database was an asset that wasn't being used. Organising it first, then building bespoke communication and social channels around it, turned a static list into something the business could actually work with.
“Fortay Connect had a large database and nothing set up to talk to it. Organising it and building the campaigns around it made it useful.”
Sitting on a database you're not using properly?
If you've got a customer or business database that isn't being put to work, OYM can organise it and build the campaigns to reach it.
Talk to OYM about CRM and email marketing →What we would use for you
This project touched CRM, Social Media and Lead Generation.