CASE STUDY — MEDICAL

200 leads a month,
for treatments from £5,000 upwards.

OYM runs Google Ads and Facebook Ads for Casa Dental, backed by SEO, generating leads across everything from Invisalign to complex dental treatment — averaging 200 leads a month.
Client: Casa Dental
Sector: Medical
Duration: Ongoing
Delivered by: Optimise Your Marketing
200/mo
Leads generated on average
£3k/mo
Google Ads managed
£2k/mo
Facebook Ads managed
£5k+
Typical treatment value
The Challenge

Generating consistent leads across a wide range of treatments

Casa Dental needed a consistent flow of leads across a wide range of dental treatments, from Invisalign through to complex procedures, each with very different value and demand.

What OYM Did

Google Ads, Facebook Ads and SEO, working together

OYM manages Google Ads spend of up to £3,000 a month and Facebook Ads spend of up to £2,000 a month for Casa Dental, backed by SEO for organic search.

Google Ads

OYM manages Google Ads spend of up to £3,000 a month, generating leads across the full range of dental treatments.

Facebook Ads

Facebook Ads spend of up to £2,000 a month runs alongside Google, widening reach for lead generation.

SEO for search

SEO was added to build organic visibility for search demand alongside the paid campaigns.

The Results

Numbers that speak for themselves

A combined Google Ads, Facebook Ads and SEO strategy averaging 200 leads a month, across treatments ranging from £5,000 to £10,000 plus ongoing care plans.

200/mo
Leads generated on average
£3k/mo
Google Ads managed
£2k/mo
Facebook Ads managed
£5k+
Typical treatment value
Why It Worked

Different treatments need different demand to be captured

Casa Dental's treatments range hugely in value and urgency, from Invisalign to complex dental work. Running Google Ads, Facebook Ads and SEO together meant demand was captured wherever it was searching — paid, social or organic — rather than relying on a single channel.

“Casa Dental needed consistent leads across treatments worth anywhere from £5,000 to £10,000 and up. Google Ads, Facebook Ads and SEO together deliver 200 leads a month.”

200/mo
leads generated
£5k+
treatment value
What This Means For You

Need more consistent leads for high-value treatments?

If you're a dental or medical practice looking for consistent leads across a range of treatment values, OYM can build the Google Ads, Facebook Ads and SEO strategy to deliver them.

Talk to OYM about Google Ads and SEO →
Free 30 minutes. No commitment. No hard sales.
Relevant BIG12 Pillars

What we would use for you

This project touched Google, Social Media and SEO.

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