Accelerate your business with strong

LEADS

Helping you through our proven Lead Generation Service(s)

Lead Generation Services | BIG12 Pillar 01 | Optimise Your Marketing
BIG12 Pillar 01 — Lead Generation

More enquiries. Every single month.

We help businesses build consistent, scalable lead generation systems — combining landing pages, lead magnets, paid campaigns, and nurture sequences to create a reliable flow of qualified enquiries that does not depend on word of mouth.

4→32
Weekly enquiries for one client
500%
Increase in weekly enquiries
£1,200
Starting price for a lead gen sprint
What a client says
“We went from 4 enquiries a week to over 30 consistently. The problem we now have is dealing with all the new leads — it has been phenomenal for our business.”
Wellness Business
OYM Client
The problem

Relying on referrals is a strategy for staying small

Word of mouth is great but it is not scalable and it is not predictable. The businesses that grow consistently are the ones with systems — lead magnets, landing pages, campaigns — that generate enquiries whether or not someone recommends them.

Book a free 30-min call
📉

Your enquiry rate is inconsistent — feast one month, famine the next

An inconsistent pipeline creates inconsistent revenue and makes planning impossible. We build the lead generation system that smooths out the peaks and troughs.

🤝

You rely entirely on referrals and word of mouth

Referrals are your best leads but they are not in your control. We build the digital lead generation that gives you a second source of qualified enquiries you can actually scale.

🌐

Your website gets visitors but they do not enquire

Traffic without conversion is just a vanity metric. We build the landing pages and lead capture systems that turn your existing traffic into enquiries.

💸

You are spending on ads but cannot track what they are generating

Leads without attribution is money without accountability. We build the tracking that shows exactly which campaigns, ads, and keywords are generating qualified enquiries.

What we do

What’s included in a Lead Generation sprint

Every sprint has a defined scope agreed before we start. Here’s what a typical Lead Generation sprint covers.

🧲

Lead Magnet Creation

A valuable free resource — guide, checklist, audit, calculator — that attracts your ideal customers and captures their contact details in exchange.

🖥️

Landing Page Build

A dedicated conversion-optimised landing page for each campaign — with a single clear offer, strong copy, and a frictionless form.

📧

Nurture Sequence

A 5-7 email welcome and nurture sequence that builds trust with new leads and moves them towards a conversation — automatically.

📊

Campaign Setup

Paid search, paid social, or both — we build the campaigns that drive the right traffic to your landing pages at a profitable cost per lead.

🔗

CRM Integration

Every lead captured goes straight into your CRM with the right tags and triggers — so follow-up happens automatically and no lead falls through the cracks.

📈

Tracking & Reporting

Cost per lead, conversion rate, lead quality score, pipeline value — we build the reporting that shows you exactly what your lead generation investment is returning.

The BIG12 connection

How Lead Generation connects to the rest of your marketing

Lead Generation doesn’t work in isolation. Here’s how it connects to the other BIG12 pillars that amplify your results.

03
SEO
SEO drives the organic traffic that fills your funnel without ongoing ad spend.
04
Website
Your website is where every other channel sends traffic — it needs to convert.
10
CRM
CRM ensures no lead is lost and every customer relationship is properly managed.
12
Test & Measure
Measurement tells you what is working so you can do more of it.
Case study

Real results from lead generation work

Here’s what happened when a client invested in lead generation with OYM.

Industry
Wellness Studio
A wellness and fitness studio receiving just 4 enquiries per week — over-reliant on existing clients and word of mouth with no consistent lead generation system.
4→32
Weekly enquiries
500%
Increase in enquiries
3mo
To see results
£750
Starting sprint cost

“We went from 4 enquiries a week to over 30 consistently. The problem we now have is dealing with all the new leads. It has been phenomenal and the team understood what we needed from day one.”

Wellness Business
Get started

Ready to build your lead generation system?

Book a free 30-minute call. We’ll audit your lead generation across all 12 BIG12 pillars and tell you exactly what to fix first — whether you work with us or not.

Free 30 minutes. No commitment. No hard sales.

Need help planning your Lead Generation?

“I’m happy to answer any questions and help you make the right decisions for you business.” - Stuart

Based at Cromford Mills, Derby, serving businesses across Derbyshire, Nottingham, Manchester and the UK