Accelerate your business with strong
LEADS
Helping you through our proven Lead Generation Service(s)
More enquiries. Every single month.
We help businesses build consistent, scalable lead generation systems — combining landing pages, lead magnets, paid campaigns, and nurture sequences to create a reliable flow of qualified enquiries that does not depend on word of mouth.
Relying on referrals is a strategy for staying small
Word of mouth is great but it is not scalable and it is not predictable. The businesses that grow consistently are the ones with systems — lead magnets, landing pages, campaigns — that generate enquiries whether or not someone recommends them.
Book a free 30-min callYour enquiry rate is inconsistent — feast one month, famine the next
An inconsistent pipeline creates inconsistent revenue and makes planning impossible. We build the lead generation system that smooths out the peaks and troughs.
You rely entirely on referrals and word of mouth
Referrals are your best leads but they are not in your control. We build the digital lead generation that gives you a second source of qualified enquiries you can actually scale.
Your website gets visitors but they do not enquire
Traffic without conversion is just a vanity metric. We build the landing pages and lead capture systems that turn your existing traffic into enquiries.
You are spending on ads but cannot track what they are generating
Leads without attribution is money without accountability. We build the tracking that shows exactly which campaigns, ads, and keywords are generating qualified enquiries.
What’s included in a Lead Generation sprint
Every sprint has a defined scope agreed before we start. Here’s what a typical Lead Generation sprint covers.
Lead Magnet Creation
A valuable free resource — guide, checklist, audit, calculator — that attracts your ideal customers and captures their contact details in exchange.
Landing Page Build
A dedicated conversion-optimised landing page for each campaign — with a single clear offer, strong copy, and a frictionless form.
Nurture Sequence
A 5-7 email welcome and nurture sequence that builds trust with new leads and moves them towards a conversation — automatically.
Campaign Setup
Paid search, paid social, or both — we build the campaigns that drive the right traffic to your landing pages at a profitable cost per lead.
CRM Integration
Every lead captured goes straight into your CRM with the right tags and triggers — so follow-up happens automatically and no lead falls through the cracks.
Tracking & Reporting
Cost per lead, conversion rate, lead quality score, pipeline value — we build the reporting that shows you exactly what your lead generation investment is returning.
How Lead Generation connects to the rest of your marketing
Lead Generation doesn’t work in isolation. Here’s how it connects to the other BIG12 pillars that amplify your results.
Real results from lead generation work
Here’s what happened when a client invested in lead generation with OYM.
“We went from 4 enquiries a week to over 30 consistently. The problem we now have is dealing with all the new leads. It has been phenomenal and the team understood what we needed from day one.”
Ready to build your lead generation system?
Book a free 30-minute call. We’ll audit your lead generation across all 12 BIG12 pillars and tell you exactly what to fix first — whether you work with us or not.
Lead generation questions, answered
What is lead generation?
Lead generation is the process of attracting and capturing the contact details of people who could become customers, typically through lead magnets, landing pages, and paid or organic campaigns, so you have a pipeline of qualified enquiries instead of relying on word of mouth.
How do I generate leads for my business?
Build a lead magnet your ideal customer actually wants, send traffic to a dedicated landing page built around that offer, follow up with an automated nurture sequence, and track cost per lead so you know what's working. Read the full step-by-step guide →
How much does lead generation cost?
It depends on your industry, ad costs, and how much of the work you do in-house versus outsource. A lead generation sprint with an agency can start from a few hundred pounds, while ongoing paid campaigns add a separate, variable ad spend on top.
Why am I getting website traffic but no enquiries?
Traffic without conversion usually means there's no clear offer or no frictionless way to act on it. A dedicated landing page with one clear call to action, rather than sending people to a general website page, almost always lifts conversion rate.
Need help planning your Lead Generation?
“I’m happy to answer any questions and help you make the right decisions for you business.” - Stuart
Based at Cromford Mills, Derby, serving businesses across Derbyshire, Nottingham, Manchester and the UK