CASE STUDY — ENGINEERING

A fresh brand,
for a business under new ownership.

After AMJ changed hands, OYM remade the brand, built a new website, and added basic SEO to support the business under its new owner.
Client: AMJ
Sector: Engineering
Duration: Brand remake following ownership change
Delivered by: Optimise Your Marketing
Remade
Brand refreshed for new owner
New
Website built
SEO
Basic strategy added
1
Business, freshly positioned
The Challenge

A brand that needed to reflect new ownership

When AMJ changed hands, the existing brand no longer reflected the business under its new owner, and needed remaking alongside a new website and basic SEO to support it.

What OYM Did

A brand remake, new website and basic SEO

OYM remade AMJ's brand for its new owner, built a new website around it, and added basic SEO to support visibility.

Brand remake

OYM remade AMJ's brand to reflect the business under its new owner.

New website

A new website was built around the remade brand.

Basic SEO

Basic SEO was added to support the new website's visibility.

The Results

Numbers that speak for themselves

A brand remade for AMJ's new owner, backed by a new website and basic SEO from day one.

Remade
Brand refreshed for new owner
New
Website built
SEO
Basic strategy added
1
Business, freshly positioned
Why It Worked

New ownership needs a brand that matches it

AMJ's old brand belonged to the business under its previous owner. Remaking it alongside a new website and basic SEO meant the business could start fresh under new ownership with everything aligned from the outset.

“AMJ needed a brand that reflected the business under new ownership, not the one before it. Remaking the brand alongside a new website and SEO gave them that fresh start.”

Remade
brand
New
website built
What This Means For You

Taken over a business with a brand that doesn't fit anymore?

If you've bought a business and the existing brand doesn't reflect where you're taking it, OYM can remake it alongside a new website and SEO.

Talk to OYM about brand and website →
Free 30 minutes. No commitment. No hard sales.
Relevant BIG12 Pillars

What we would use for you

This project touched Brand Marketing, Website and SEO.

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