Balance & Beam is a kids' gymnastics club that came to OYM looking to grow its membership. When OYM came on board, the club was receiving between 4 and 5 enquiries per week — a steady trickle, but not enough to fill classes or drive the growth the business needed.
The club needed more visibility, better leads, and a reliable way to convert those leads into members — without the enquiries falling through the cracks once they arrived.
OYM built Balance & Beam's local search presence from the ground up — listing across Google and key directories, optimising for the searches parents in the area were making.
A refreshed visual approach with brighter, more energetic content kept Balance & Beam front of mind for local families — giving parents a compelling reason to choose them over alternatives.
A targeted lead generation campaign brought new enquiries in consistently — moving beyond word of mouth and organic discovery to an active pipeline of interested families.
OYM introduced HubSpot to manage the enquiry pipeline — ensuring no lead slipped through the cracks and every interested family received a timely, professional response.
Ongoing email marketing to nurture prospects and keep existing members engaged — supporting retention as well as new member acquisition.
Balance & Beam went from 4 weekly enquiries to over 33 — a more than sevenfold increase. The internal challenge shifted from 'how do we get more leads' to 'how do we manage all of these enquiries' — which is exactly the right problem to have.
The HubSpot CRM was the infrastructure that made the growth manageable. Without a system to handle increased volume, more leads would simply mean more things falling through the cracks. With it, every enquiry has a home, a follow-up, and a pathway to membership.
Local SEO was the most cost-effective channel — appearing at the top of local search results for parents actively looking for gymnastics classes means OYM is reaching the right people at the exact right moment.
Parents searching for kids' gymnastics classes near them are high-intent. Local SEO puts Balance & Beam in front of them at the moment they are ready to act.
More leads without a CRM creates chaos. HubSpot ensured the growth was manageable and no enquiry was wasted.
SEO, social, lead gen, and CRM all working together meant each channel amplified the others — not a set of disconnected tactics.
Going from 'not enough leads' to 'too many leads' is the goal. OYM built the system that created that problem — and then helped solve it.
If you run a fitness studio, gymnastics club, sports club, or any local business where classes or sessions need filling consistently, OYM can build the local search presence, lead generation system, and CRM infrastructure that makes growth manageable.
Book a free 30-minute call and we will audit your current marketing across all 12 BIG12 pillars.
Local SEO, Lead Generation, CRM (HubSpot), Social Media, and Email Marketing — the full membership-growth stack.
