Part of The BIG12 Framework

The 12 Pillars of The BIG12

Every business's online marketing comes down to the same 12 areas. The BIG12 groups them into four categories: Presence, People, Power and Proof, so you always know what you're working on and why. Click any pillar to see how it works and how to improve it.

Presence

Being findable and credible
01
Website

Your site as a 24/7 salesperson, built to convert, not just look good.

02
Brand

A consistent look, voice and story that people recognise and trust.

03
SEO

Ranking where your buyers are already searching.

People

Showing up where your audience is
04
Social Media

Showing up consistently where your audience spends their time.

05
Influencers

Borrowed trust from voices your audience already follows.

06
Local

Owning your patch: maps, directories and community search.

Power

The systems doing the work for you
07
AI

Working faster, personalising more, and scaling without more headcount.

08
CRM

One system that tracks every lead from first click to closed deal.

09
Algorithms

Understanding the platforms so your content earns reach, not just posts.

Proof

Knowing it's working
10
Google / GBP

Reviews, profile and search presence that build instant credibility.

11
Lead Generation

Turning attention into enquiries with clear, trackable offers.

12
Test & Measure

Real data on what's working, so budget goes where it actually pays.

Your BIG12 audit scores you on all 12 areas and shows exactly where the biggest revenue opportunities are hiding in your business.

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Not sure where you stand? Score your business across all 12 pillars in 4 minutes.

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Want the detail on one pillar? Step-by-step guides for every part of The BIG12.

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