CASE STUDY — PROFESSIONAL SERVICES

A year of online marketing,
and thousands saved on hosting.

OYM managed a year of Sola's online marketing, including LinkedIn content, and moved the website from HubSpot to Squarespace, saving thousands of pounds a year.
Client: Sola
Sector: Professional Services
Duration: 1 year
Delivered by: Optimise Your Marketing
1
Year project delivered
LinkedIn
Content managed throughout
Migrated
Website moved HubSpot to Squarespace
£1,000s
Saved per year on platform costs
The Challenge

Paying more than necessary while still needing consistent content

Sola was paying significantly more than necessary to run its website on HubSpot, while also needing consistent LinkedIn content to maintain an active online presence throughout the year.

What OYM Did

A year of LinkedIn content, and a platform switch that cut costs

OYM managed Sola's LinkedIn content consistently across a full year, and separately moved the website from HubSpot to Squarespace to cut ongoing platform costs.

LinkedIn content management

OYM managed and posted LinkedIn content consistently across the full year-long project.

Platform review

OYM reviewed the cost and fit of the existing HubSpot website setup.

Website migration

The website was rebuilt and migrated from HubSpot to Squarespace, cutting ongoing platform costs.

The Results

Numbers that speak for themselves

Delivered as two connected wins across the year: consistent content, and thousands saved annually on platform costs.

1
Year project delivered
LinkedIn
Content managed throughout
Migrated
Website moved HubSpot to Squarespace
£1,000s
Saved per year on platform costs
Why It Worked

The right platform for the job saves money without losing capability

HubSpot wasn't giving Sola anything a Squarespace site couldn't deliver for the business's needs, at a fraction of the ongoing cost. Making that switch, while keeping LinkedIn content running consistently, delivered savings without any drop in capability.

“Sola didn't need to be paying HubSpot prices for what a Squarespace site could deliver just as well. Moving platforms saved thousands a year without losing anything that mattered.”

1yr
project delivered
£1,000s
saved annually
What This Means For You

Paying more than you need to for your website platform?

If you're on a website platform that costs more than it needs to, OYM can review it and migrate you to something that fits better.

Talk to OYM about website and social media →
Free 30 minutes. No commitment. No hard sales.
Relevant BIG12 Pillars

What we would use for you

This project touched Website and Social Media.

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