A board-ready marketing review,
prioritised and actionable.
Needing an independent, credible case to bring to the board
Norman Broadbent's marketing manager needed a credible, external assessment of the business's online marketing to bring to the board, one that separated genuine priorities from noise and gave the board a clear basis for decisions.
A full, independent marketing audit
OYM carried out a full review of Norman Broadbent's online marketing, identifying missed opportunities and urgent fixes, and packaged the findings into a report built for the boardroom.
Full marketing audit
OYM reviewed Norman Broadbent's online marketing activity end to end.
Opportunity and risk identification
Missed opportunities and more urgent fixes were identified and clearly distinguished from each other.
Priority ranking
Findings were ranked by priority, so the board could see what needed action first.
Board-ready reporting
The findings were packaged into a report built to be presented directly to the board.
Numbers that speak for themselves
Delivered as a diagnostic report, giving the marketing manager a credible, independent case to bring to the board.
An independent audit carries more weight in the boardroom
A marketing manager's own internal assessment can be second-guessed. An independent, external audit from OYM gave Norman Broadbent's marketing manager a credible, prioritised case that carried real weight with the board.
“The board doesn't always trust an internal read on marketing performance. An independent, prioritised audit gave the marketing manager a case that was hard to argue with.”
Need an independent case to bring to your board?
If you need a credible, external marketing audit to support a case for change internally, OYM can deliver the review and the report.
Talk to OYM about a marketing audit →What we would use for you
This audit spanned Test & Measure, SEO, and Website.