CASE STUDY — INTERIOR DESIGN

A LinkedIn strategy built
to find and connect with clients.

OYM built Devilles Interiors a structured LinkedIn strategy to identify the right clients, connect with them, and hand over warm conversations.
Client: Devilles Interiors
Sector: Interior Design
Duration: LinkedIn strategy project
Delivered by: Optimise Your Marketing
LinkedIn
Primary channel
Targeted
Client identification process
Warm
Handover to the sales conversation
New
Prospecting strategy delivered
The Challenge

No structured way to find the right clients on LinkedIn

Devilles Interiors needed a structured way to identify the right potential clients on LinkedIn, connect with them, and hand over a warm conversation, rather than relying on ad hoc networking.

What OYM Did

A repeatable LinkedIn prospecting process

OYM built a structured LinkedIn strategy covering client identification, connection, and handover, so prospecting became a repeatable process rather than guesswork.

Client identification

OYM defined and identified the profile of the right potential clients to target on LinkedIn.

Connection strategy

A structured approach to connecting with identified prospects was built and put into practice.

Warm handover

OYM developed the process for handing over engaged prospects into an active sales conversation.

The Results

Numbers that speak for themselves

Delivered as a repeatable process Devilles Interiors could keep using, not a one-off contact list.

LinkedIn
Primary channel
Targeted
Client identification process
Warm
Handover to the sales conversation
New
Prospecting strategy delivered
Why It Worked

A process beats a one-off list of contacts

A single list of LinkedIn contacts runs out. A structured process for identifying, connecting with, and handing over the right prospects keeps working long after the initial project ends.

“We didn't just hand over a list of names. We built a process for finding and connecting with the right clients, so it kept working after the project ended.”

LinkedIn
channel
1
repeatable process
What This Means For You

Need a structured way to find clients on LinkedIn?

If your LinkedIn prospecting is ad hoc rather than a repeatable process, OYM can build the strategy to identify, connect with, and hand over the right clients.

Talk to OYM about social media →
Free 30 minutes. No commitment. No hard sales.
Relevant BIG12 Pillars

What we would use for you

This project touched Social Media and Lead Generation.

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