SEO rankings across
100+ key pages.
Multiple sites, no consistent structure or conversion path
Absolute Air and Gas operated across multiple websites without a consistent content structure or clear path to conversion. Visitors landing on different sites met different standards of content, structure, and calls to action.
With 100+ key pages that needed to earn search visibility, the sites needed a proper content and structural review before an SEO push could deliver its full value.
A full multi-site consultation, then a targeted SEO push
OYM reviewed every site's content, structure, and calls to action, then built an SEO strategy across the pages that mattered most to the business.
Content review
Every page across the multiple sites was assessed for content quality, clarity, and relevance to what customers were actually searching for.
Structural consultation
Site structure was reviewed and reworked so visitors could find the right service pages without unnecessary friction.
CTA redesign
Calls to action were rebuilt across the sites to give every page a clear next step for the visitor.
SEO targeting
OYM built and executed an SEO strategy across 100+ key pages to drive rankings for the services Absolute Air and Gas wanted to be found for.
Numbers that speak for themselves
Delivered across multiple sites at once, rather than treating each as a separate project.
Structure has to come before SEO, not after
Pushing for rankings on pages with weak structure and unclear CTAs wastes the traffic SEO brings in. OYM fixed the foundations across every site first, so the SEO push across 100+ pages had something solid to convert on.
“You cannot rank your way out of a structural problem. We fixed the content and the CTAs across every site first, then built the SEO strategy on top of foundations that could actually convert the traffic.”
Running more than one website for your business?
If you operate multiple sites without a consistent structure or SEO strategy, OYM can review, rebuild, and optimise across all of them as one project.
Talk to OYM about SEO and website strategy →What we would use for you
This project touched Website and SEO, with Test & Measure supporting the CTA redesign.