3 million impressions. 12,000 email subscribers. A Facebook Rising Creator Badge.
A well-loved farm shop. An inconsistent social media operation. A community waiting to be built.
Croots Farm Shop is a well-loved Derbyshire farm shop with a loyal local customer base — but in 2023 the business needed a more consistent, professional social media operation to keep footfall coming through the door and sales growing online.
The challenge wasn't just content. It was building a genuine community around the farm — telling the story of the business in a way that kept people engaged week after week, and making sure every event, product launch, and seasonal moment was used to drive real commercial outcomes.
Social, email, video, SEO, events, and strategy — all joined up
OYM took over Croots Farm Shop's social media in 2023 and has been running and growing their entire digital marketing operation ever since. The work now spans every channel.
Daily social media
OYM posts daily on Facebook and Instagram — products, events, farm life, seasonal stories, and community moments — keeping Croots front of mind for their local community every single day.
Monthly storytelling video
OYM produces a monthly video for Croots that tells the story of the farm in an engaging, shareable format — building emotional connection with the audience and driving reach beyond the existing following.
Email marketing
OYM manages a fortnightly email to 12,000 subscribers — a list OYM has actively helped grow. Emails drive footfall, promote events, and support online sales directly.
Event marketing
OYM supports Croots' full event calendar — Open Farm Sunday, Animal Encounters, and more — handling the promotion, content, and community build-up around each one.
App growth
OYM has actively driven downloads and registrations for the Croots app — now at 1,300 downloads and 946 registered users.
SEO & website
OYM handles ongoing SEO and website amends on the Croots WordPress site — ensuring the farm shop is visible in local search and that the website supports the wider marketing operation.
Google Business Profile
OYM manages the Croots Google listing to drive footfall from local search and Google Maps — keeping the profile active, optimised, and review-rich.
Design & strategy
OYM provides design support and runs regular strategy calls with the Croots team — making sure marketing activity is always aligned with the business calendar and commercial goals.
Numbers — and a badge that proves the algorithm agrees
Every metric reflects a real commercial outcome — footfall, sales, community, reach. This is not vanity marketing.
Farm shops live and die by footfall and community.
The Croots audience aren't just customers — they're people who genuinely care about where their food comes from and want to feel connected to the farm. OYM understood that from the start and built a content strategy around storytelling rather than selling.
Daily posting keeps the algorithm working in Croots' favour. The monthly video gives people a reason to share. The email list means OYM can reach 12,000 people directly — without relying on social media reach alone. And the event marketing turns one-off visits into habitual footfall.
The Facebook Rising Creator Badge is external validation of what the numbers already show — this is a social media operation that genuinely performs.
Storytelling over selling
Content built around the farm's story — not just products and offers — creates the emotional connection that keeps people coming back and sharing with friends.
Daily consistency beats occasional brilliance
Posting daily signals to the algorithm that Croots is an active creator — unlocking more distribution and keeping the brand front of mind every single day.
Email as the owned channel
12,000 email subscribers means OYM can reach a huge audience directly — without paying for reach and without relying on algorithm favour for every communication.
Everything joined up
Social, email, events, SEO, app, and Google all working together means every channel amplifies the others — one strategy, not eight separate tactics.
Do you run a local business where community and footfall are everything?
If you run a farm shop, food business, leisure venue, or any local business where footfall and community are everything, OYM can build and run the full marketing operation for you.
Social media, email, events, video, SEO, and strategy — all joined up and working together. Not just content for content's sake, but marketing that drives real footfall and real sales.
What we used for Croots
This case study touches Social Media, Algorithms, Local SEO, CRM (email), Influencer & Video, and Test & Measure — the full community-building stack.