Keeping 160+ members informed,
and seats filled, every month.
Communicating with 160+ members, consistently and in the right tone
Burton Club needed to keep 160+ members informed and engaged, with the right message, tone and frequency to both inform them and fill seats for events — a balance that's easy to get wrong at that scale.
Monthly newsletters and diary entries, built around the members
OYM runs monthly newsletters and diary entries for Burton Club, tuned to the message, tone and frequency that keeps 160+ members informed and events full.
Monthly newsletters
OYM writes and sends monthly newsletters to Burton Club's 160+ members.
Diary entries
Regular diary entries keep members up to date between newsletters.
Tone and frequency
Message, tone and frequency are tuned specifically to inform members and fill seats for events.
Numbers that speak for themselves
A consistent monthly communication programme keeping 160+ members informed and events filled.
The right tone and frequency keeps members reading
At 160+ members, getting the tone or frequency wrong risks members switching off. Tuning the monthly newsletters and diary entries specifically to what Burton Club's members respond to is what keeps them informed and seats filled, month after month.
“Burton Club needed to keep 160+ members informed without overdoing it. Getting the message, tone and frequency right is what keeps them reading, and keeps seats filled.”
Need to keep a large membership informed and engaged?
If you're managing a membership or community that needs regular, well-judged communication, OYM can run the newsletter and content programme to do it.
Talk to OYM about CRM and content →