Improve your business relationships so you can grow
GROW
streamline processes, improve customer service and increase sales.
Never lose a lead. Never miss a follow-up.
We help businesses set up and optimise their CRM — building the pipeline, automations, and follow-up sequences that ensure every enquiry gets the right response at the right time, and every customer relationship is properly managed.
Most businesses lose more leads than they convert
The average business follows up on fewer than half their leads. A properly configured CRM with automated follow-up sequences can double your conversion rate without generating a single additional enquiry.
Book a free 30-min callLeads fall through the cracks because there is no follow-up system
Someone enquires, you mean to follow up, it gets forgotten. A properly configured CRM with automated sequences ensures this never happens again.
Your pipeline is a spreadsheet or a pile of business cards
If your sales pipeline lives in Excel or your head, you have no visibility over your business. We build the CRM that shows you exactly where every deal stands.
You have a CRM but nobody uses it consistently
Most CRM failures are adoption failures not technology failures. We build the system your team will actually use — simple, relevant, and embedded in their workflow.
You cannot tell which marketing channels are generating revenue
Without proper CRM tracking you cannot connect marketing activity to revenue. We build the attribution that shows you exactly what is working.
What’s included in a CRM sprint
Every sprint has a defined scope agreed before we start. Here’s what a typical CRM sprint covers.
CRM Setup & Configuration
HubSpot, Salesforce, Pipedrive, or your platform of choice — we set up the pipeline stages, custom fields, and views that match your actual sales process.
Automation Build
Lead assignment, follow-up sequences, task creation, deal stage triggers — we build the automations that mean no lead ever goes cold without human intervention.
Email Sequences
5-7 email nurture sequences for every stage of your pipeline — from first enquiry through to closed deal — written, built, and activated.
Pipeline & Dashboard
A live pipeline dashboard showing every deal, every stage, every follow-up due — so you and your team always know exactly what needs attention today.
Integration
We connect your CRM to your website, email marketing, social channels, and any other tools in your stack — so data flows automatically without manual entry.
Training & Adoption
We train your team on the new system and build the habits that ensure consistent adoption — because the best CRM in the world does nothing if nobody uses it.
How CRM connects to the rest of your marketing
CRM doesn’t work in isolation. Here’s how it connects to the other BIG12 pillars that amplify your results.
Real results from crm work
Here’s what happened when a client invested in crm with OYM.
“Before OYM built our CRM, leads were falling through the cracks constantly. Now every enquiry gets followed up automatically and our conversion rate has increased significantly.”
Ready to stop losing leads?
Book a free 30-minute call. We’ll audit your crm across all 12 BIG12 pillars and tell you exactly what to fix first — whether you work with us or not.
CRM questions, answered
What is pipeline management?
Pipeline management is the process of tracking every deal or enquiry through defined stages, from first contact to closed, so you always know where each lead stands and what needs to happen next. Without it, deals get forgotten and follow-up depends on memory rather than a system.
How do I manage my sales pipeline so leads don't fall through the cracks?
Move every enquiry into a CRM the moment it arrives, define clear stages that match how you actually sell, set automatic follow-up tasks at each stage, and review the pipeline regularly rather than only when something is urgent. Read the full step-by-step guide →
I have a CRM but my team doesn't use it. What's wrong?
Most CRM failures are adoption failures, not technology failures. If the system is too complex, doesn't match your real sales process, or adds extra work instead of removing it, your team will quietly go back to spreadsheets and inboxes.
How do I know which marketing channels are actually generating revenue?
You need every lead's source tracked in your CRM from the moment it arrives, then tied through to closed deals. Without that link, you're guessing which channels work based on traffic or enquiries alone, not on what they actually turn into.
Need help with implementing your CRM?
“I’m happy to answer any questions and help you make the right decisions for you business.” - Stuart
Based at Cromford Mills, Derby, serving businesses across Derbyshire, Nottingham, Manchester and the UK