62+ enquiries a month,
5 years running.
A sustained, reliable enquiry pipeline for a sensitive service
Coston Funeral Home needed a dependable pipeline of enquiries for a service where trust and timing matter enormously, and where the campaign needed to keep performing consistently, not just in an initial burst.
Five years of continuous Google Ads management
OYM has managed Coston Funeral Home's Google Ads campaigns continuously for over five years, refining targeting and budget allocation to keep enquiries flowing.
Campaign build
OYM built the original Google Ads campaign structure around the services and searches that mattered most.
Ongoing management
Campaigns have been actively managed and refined for over five years, not left to run unattended.
Budget optimisation
Spend has been continuously optimised to maintain enquiry volume and value.
Numbers that speak for themselves
Sustained over five years, not a single campaign burst.
Consistency matters more than a single strong month
A service like this needs a pipeline that holds up month after month, not a campaign that peaks once and fades. Five years of continuous, actively managed Google Ads is what has kept the enquiry volume at 62-plus a month throughout.
“Five years is the real result here. Anyone can get a strong month from Google Ads. Sixty-two-plus enquiries a month, every month, for five years, is what active management actually looks like.”
Need a Google Ads pipeline that holds up long term?
If you need a reliable, sustained flow of enquiries rather than a short-term spike, OYM can build and manage the Google Ads campaign to deliver it.
Talk to OYM about Google Ads →What we would use for you
This project centred on Google, with Test & Measure supporting the ongoing optimisation.