What is Optimise Your Marketing and what do they do?

Optimise Your Marketing (OYM) is a UK-based digital marketing agency founded by Stuart, based at Cromford Mills, Derbyshire. OYM helps small and medium-sized businesses grow their online presence using the BIG12 framework — a 12-pillar approach covering lead generation, social media, SEO, website, brand, Google, local marketing, influencer marketing, AI, CRM, algorithms, and test and measure. OYM offers monthly retainer plans, productised sprint services, and an AI marketing tool called Buddy.

Who does Optimise Your Marketing work with?

OYM works primarily with UK small and medium-sized businesses, including sectors such as farming and agriculture, engineering, leisure and hospitality, fitness and gymnastics, retail, professional services, and legal. Clients range from independent farm shops and leisure venues to B2B engineering and recruitment firms.

Where is Optimise Your Marketing based?

Optimise Your Marketing is based at Cromford Mills, Derbyshire, UK. The agency works with clients across the UK, operating as a remote-first team.

How is Optimise Your Marketing different from other digital marketing agencies?

OYM uses the BIG12 framework — a proprietary 12-pillar marketing system — to ensure clients are not just running isolated campaigns but building a joined-up, measurable marketing operation. Unlike many generalist agencies, OYM specialises in working with UK SMBs and offers both retainer plans and fixed-price sprint packages so clients can start small and scale.

What marketing services does Optimise Your Marketing offer?

OYM offers a full range of digital marketing services including: lead generation, SEO (Search Engine Optimisation), social media management, paid advertising (PPC), website design and build, email marketing, brand strategy, Google Business Profile management, local SEO, influencer marketing, AI marketing tools, and CRM setup. Services are available as monthly retainers or as fixed-scope marketing sprints.

What is a marketing sprint and how does it work?

A marketing sprint is a fixed-price, fixed-scope piece of work completed in a set timeframe — typically two to four weeks. Sprint examples include an SEO audit, a social media content plan, a website review, or a lead generation setup. Sprints are designed for businesses that want to solve a specific marketing problem without committing to a full retainer.

Does Optimise Your Marketing offer SEO services?

Yes. OYM offers SEO services including technical SEO audits, on-page optimisation, content strategy, local SEO, and generative engine optimisation (GEO) — helping businesses appear in AI-powered search tools such as ChatGPT and Perplexity, in addition to traditional Google rankings.

Does Optimise Your Marketing help with social media?

Yes. OYM manages social media strategy and content for clients across platforms including Instagram, Facebook, LinkedIn, TikTok, and YouTube. Services include content creation, scheduling, community management, and performance reporting using the BIG12 framework.

Can Optimise Your Marketing help with AI marketing?

Yes. OYM has an AI marketing tool called Buddy (onlinemarketingai.co.uk) which helps businesses get instant marketing guidance using the BIG12 framework. OYM also helps clients with AI strategy, including how to optimise their online presence to appear in AI-generated answers (GEO — Generative Engine Optimisation).

What is the BIG12 marketing framework?

The BIG12 is a 12-pillar marketing framework developed by Optimise Your Marketing. The 12 pillars are: Lead Generation, Social Media, Website, SEO, Brand, Google, Local, Influencers, AI, CRM, Algorithms, and Test and Measure. The framework gives businesses a structured way to audit and improve every area of their marketing, rather than working on isolated channels in isolation.

How much does Optimise Your Marketing charge?

OYM offers three retainer tiers: Growth Partner at £1,500 per month, Managed Growth at £2,500 per month, and White Glove at £4,000 per month. Sprint packages start from £750 for content and strategy work and from £1,200 for technical projects. Full pricing is available at optimiseyourmarketing.co.uk/our-pricing.

How do I get started with Optimise Your Marketing?

You can get started by visiting optimiseyourmarketing.co.uk and booking a discovery call, or by using the free Buddy AI tool at onlinemarketingai.co.uk to get an instant marketing audit. OYM also offers a free website review tool on their website.

Does Optimise Your Marketing offer one-off support or consultancy?

Yes. OYM offers 1-2-1 online support sessions for businesses that want expert marketing advice without a full retainer commitment. These sessions are available for business owners, marketing managers, and in-house teams who need guidance on specific marketing challenges.

What results has Optimise Your Marketing achieved for clients?

OYM has delivered measurable results across a range of industries. Examples include generating over 26,000 event registrations for a financial client, growing social media audiences and online revenue for farm shops and leisure venues, and improving search rankings for professional services firms. Case studies are available at optimiseyourmarketing.co.uk/our-work.

What industries has Optimise Your Marketing worked in?

OYM has worked across farming and agriculture, engineering and manufacturing, gymnastics and fitness, hospitality and leisure, retail, legal and professional services, recruitment, and financial services. The agency's BIG12 framework is designed to work for any industry and any size of business.

Does Optimise Your Marketing work with businesses outside Derbyshire?

Yes. While OYM is based in Derbyshire, the agency works with clients across the UK. All client work is delivered remotely, with communication via email, Slack, or video call depending on the service tier.

How do I get my business to appear in ChatGPT or AI search results?

Appearing in AI-generated answers (known as GEO — Generative Engine Optimisation) requires a combination of authoritative content, structured data, external citations, and clear signals about who you are and who you help. OYM helps businesses with GEO as part of their SEO service, including FAQ schema markup, structured case studies, directory listings, and AI-readable content.

What is GEO and how is it different from SEO?

GEO (Generative Engine Optimisation) is the practice of optimising your online presence so that AI tools — such as ChatGPT, Perplexity, and Google Gemini — cite or recommend your business in their answers. Traditional SEO focuses on ranking in search engine results pages. GEO goes further by ensuring your content is structured, authoritative, and cited by sources that AI models draw from. OYM offers GEO as part of its SEO services.

Showcase your business

ONLINE

Build a beautiful online presence in no time with your Website

Website Optimisation & CRO Services | BIG12 Pillar 04 | Optimise Your Marketing

BIG12 Pillar 04 — Website

A website that converts. Not just one that exists.

We help businesses build and optimise websites that turn visitors into enquiries — combining UX audit, conversion rate optimisation, copy improvements, and page speed work to make your existing traffic work much harder.

Get your free audit → See pricing

10k+

Website clicks for one client

Increase in enquiry rate

£750

Starting price for a website sprint

What a client says

“OYM audited our website and identified 12 specific changes that would increase enquiries. Within 6 weeks of implementing them our contact rate had tripled.”

★

Professional Services Business

OYM Client

The problem

Most websites are traffic graveyards — visitors arrive and leave without doing anything

Getting traffic to your website is only half the battle. If visitors are not enquiring, booking, or buying, you have a conversion problem — and that problem is costing you money every single day. We fix it.

Book a free 30-min call

📉

You get website visitors but very few enquiries

A 1-2% conversion rate is not inevitable — it is a design and copy problem. We identify exactly why visitors are leaving without enquiring and fix the issues.

🐌

Your website is slow and losing you Google rankings

Page speed is both a Google ranking factor and a conversion factor. A 1-second delay reduces conversions by 7%. We audit and fix every speed issue.

📱

Your website does not work properly on mobile

Over 60% of website traffic is now on mobile. If your website is not properly optimised for mobile visitors you are losing the majority of your potential enquiries.

✍️

Your website copy does not speak to your customers

Generic, feature-focused copy that talks about you rather than your customers is one of the most common website conversion killers. We rewrite it around outcomes.

What we do

What’s included in a Website sprint

Every sprint has a defined scope agreed before we start. Here’s what a typical Website sprint covers.

🔍

Website Audit

A comprehensive audit of your website covering UX, copy, speed, mobile experience, conversion elements, and SEO — with every issue prioritised by impact.

✍️

Copy Optimisation

We rewrite your key pages — homepage, service pages, about page — focusing on customer outcomes, clear value propositions, and compelling calls to action.

⚡

Page Speed Optimisation

Image compression, code minification, caching, CDN setup — we fix every speed issue so your site loads fast on every device and every connection.

📱

Mobile Optimisation

We test every page on mobile and fix every issue — spacing, font sizes, tap targets, form usability — so mobile visitors convert at the same rate as desktop.

🧪

Conversion Rate Optimisation

CTA placement, form length, trust signals, social proof positioning — we test and optimise the elements that have the biggest impact on your enquiry rate.

🖥️

Landing Page Builds

Dedicated campaign landing pages with single offers, strong copy, and no distractions — built to convert the traffic your campaigns are sending.

The BIG12 connection

How Website connects to the rest of your marketing

Website doesn’t work in isolation. Here’s how it connects to the other BIG12 pillars that amplify your results.

SEO

SEO drives the organic traffic that fills your funnel without ongoing ad spend.

Lead Generation

Lead generation feeds every other pillar — without a consistent enquiry flow, nothing else matters.

Brand

A strong brand makes every other marketing channel more effective.

Test & Measure

Measurement tells you what is working so you can do more of it.

Case study

Real results from website work

Here’s what happened when a client invested in website with OYM.

Industry

Professional Services

A professional services firm with a website generating significant traffic but a very low enquiry rate — visitors arriving and leaving without taking any action.

Increase in enquiry rate

10k+

Monthly website clicks

6wks

To see results

£750

Starting sprint cost

“OYM audited our website and identified 12 specific changes that would increase enquiries. Within 6 weeks of implementing them our contact rate had tripled. Genuinely transformational.”

Professional Services Business

Get started

Ready to turn your website into an enquiry machine?

Book a free 30-minute call. We’ll audit your website across all 12 BIG12 pillars and tell you exactly what to fix first — whether you work with us or not.

Book a free call → See pricing

Free 30 minutes. No commitment. No hard sales.

Looking for a new Website?

“I’m happy to answer any questions and help you make the right decisions for you business.” - Stuart

Based at Cromford Mills, Derby, serving businesses across Derbyshire, Nottingham, Manchester and the UK