9 years. 630+ coaches. 20,000+ leads across four countries.

ActionCOACH is the world's number one business coaching franchise with hundreds of independent coaches operating across the UK and internationally. OYM has been ActionCOACH's marketing partner for over nine years — one of the longest-running and most wide-ranging partnerships in OYM's history.

The challenge was twofold: support the network at scale across the whole UK, while also working with individual coaches at a local level. Each coach needed their own visibility, their own lead pipeline, and their own online presence — without contradicting the global brand above them.

Managing reputation across hundreds of independent operators, keeping search presence consistent, and building commercial pipelines that actually converted required an ongoing, multi-layered approach spanning SEO, social media, review platforms, and paid campaigns.

Franchise marketing is uniquely complex. You need to serve the brand at the top and the individual at the bottom — simultaneously, consistently, and at scale. OYM understood that from the start and built a model that could do both.

The longevity of this partnership is the proof point. ActionCOACH have worked with OYM for nine years because the work generates real commercial outcomes — leads that convert into paying clients for coaches across four countries.