100+ product lines live across Amazon, Edenwood and beyond — plus Selfridges.

Sukha Oils & Wellbeing is a holistic wellness brand based in Leicester, offering aromatherapy oils, supplements, sleep and recovery products, meditation and yoga accessories, and a full clinic experience. The brand operates both online and through a physical clinic in Thurmaston, Leicester, with products spanning over 100 lines across oils, supplements, and wellness gifts.

The challenge was to scale product distribution across multiple online channels simultaneously — each with its own complex setup requirements, listing specifications, and account structures. Amazon, Edenwood, and Facebook Commerce all have different rules for how products are listed, categorised, priced, and managed.

Alongside the multi-channel distribution challenge, Sukha needed ongoing support with social media, online marketing advice, and the marketing of a flagship in-person event at Selfridges — one of the UK's most prestigious retail destinations.

Multi-channel e-commerce sounds straightforward but is operationally complex. Each platform has its own rules, its own listing format, its own account requirements, and its own compliance expectations. Getting it wrong means products that don't appear in search, listings that get suppressed, or accounts that get flagged.

OYM brought the technical knowledge to set each platform up correctly from the start — saving Sukha the time and frustration of working through each platform's requirements independently, and ensuring the product range was live and optimised rather than just uploaded.

The Selfridges event represents the brand moment that multi-channel distribution supports: a product that is available everywhere it should be, marketed by a team that understands both the online and offline dimensions of a growing wellness brand.