72% more online orders,
page 1 for key search terms.
Online orders lagging behind what the search opportunity allowed
Ferndale Garden Centre's online orders weren't reflecting the scale of the opportunity available, with weak search visibility for the garden centre terms customers were actually searching.
An SEO strategy built around real customer search terms
OYM built and executed an SEO strategy targeting the key terms customers actually use when searching for garden centre products.
Keyword research
OYM identified the key garden centre terms driving real customer search demand.
On-page optimisation
Pages were optimised against those target terms to compete for page 1 visibility.
Ongoing SEO strategy
The strategy was maintained and refined to sustain and build on ranking gains over time.
Numbers that speak for themselves
A 72% year-on-year increase in online orders, alongside page 1 rankings for the terms that matter.
Rankings only matter if they convert to orders
Page 1 visibility is only half the job. OYM's strategy was built to convert that visibility into actual online orders, which is what shows up in the 72% year-on-year growth figure.
“Ranking on page 1 means nothing if it doesn't turn into orders. Seventy-two per cent year-on-year growth is the number that actually matters.”
Ready to turn search visibility into online orders?
If your rankings aren't translating into online sales, OYM can build the SEO strategy that connects the two.
Talk to OYM about SEO →What we would use for you
This project centred on SEO, with Website and Test & Measure supporting order tracking.