CASE STUDY — HOSPITALITY

Filling seats for autumn and winter,
with a website to match.

Over a 4-month boost, OYM used social media to fill seats for Little Brewery Company's regular and weekend events, and revamped the website with clever design and more striking visuals.
Client: Little Brewery Company
Sector: Hospitality
Duration: 4 months
Delivered by: Optimise Your Marketing
4mo
Seasonal boost delivered
Events
Beerfest, Octoberfest & weekend events
Social
Channel used to fill seats
Revamped
Website redesigned
The Challenge

Filling seats for a packed autumn and winter events calendar

Little Brewery Company had a busy calendar of regular events — beerfest, Octoberfest and weekend events — and needed a focused push to fill seats through autumn and winter, alongside a website that did the brand justice.

What OYM Did

Social media to fill seats, and a website revamp to match

OYM ran a focused 4-month social media push to fill seats for Little Brewery Company's events, and revamped the website with clever design and more striking visuals.

Event-focused social media

OYM used social media to drive seat fills for regular events including beerfest and Octoberfest, plus weekend events.

Website revamp

The website was redesigned with clever layout choices and more striking visuals.

Seasonal focus

The whole push was timed to autumn and winter, the brewery's key events season.

The Results

Numbers that speak for themselves

A 4-month seasonal push that filled seats across the autumn and winter events calendar, backed by a website revamp that matched the brand's energy.

4mo
Seasonal boost delivered
Events
Beerfest, Octoberfest & weekend events
Social
Channel used to fill seats
Revamped
Website redesigned
Why It Worked

Events businesses need marketing that peaks when they do

Little Brewery Company's business runs on filling seats at the right moments. Focusing the push on autumn and winter, when the events calendar was busiest, made sure the marketing effort landed exactly when it mattered — with a revamped website ready to back it up.

“Little Brewery Company needed seats filled through their busiest season. A focused 4-month social push, backed by a website that finally matched the brand, did exactly that.”

4mo
seasonal push
Revamped
website design
What This Means For You

Got an events calendar that needs seats filling?

If you run regular events and need a focused push to fill seats, OYM can build the social campaign and the website to match.

Talk to OYM about social media and website →
Free 30 minutes. No commitment. No hard sales.
Relevant BIG12 Pillars

What we would use for you

This project touched Social Media and Website.

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