Brand, website, booking system and social assets.
Built from scratch for a new startup.
Everything needed building before a single client could book
Pilates with Ashleigh was a new pilates instructor business launching from scratch. No existing brand, no website, no online booking system, and no social media presence. Everything needed building before the business could begin attracting and converting clients.
For a solo fitness instructor, the brand needs to feel personal enough to attract the right clients and professional enough to build trust. The booking system had to work seamlessly, because a class-based business lives and dies by how easy it is to book.
A complete startup marketing operation from day one
OYM delivered everything the business needed to launch professionally and start converting clients immediately.
Brand creation
OYM built the Pilates with Ashleigh brand from scratch: visual identity, colour palette, typography, and tone of voice. Warm, credible, and distinctly personal without being unprofessional.
Website design and build
OYM designed and built the website, giving the business a professional online home that communicated the service clearly and made it easy for potential clients to understand what was on offer and how to book.
Online booking system
OYM integrated an online booking system into the website, allowing clients to browse, book, and pay for classes directly without needing to contact Ashleigh manually. For a class-based fitness business, removing friction from the booking process is one of the highest-impact changes possible.
Local SEO
OYM built the site with local SEO foundations in place from day one, ensuring Pilates with Ashleigh could be found by people searching for pilates classes in the local area immediately after launch.
Social media brand assets
OYM created branded social media assets for Instagram and Facebook: templates, graphics, and content assets that gave Ashleigh a consistent, professional visual presence she could use independently without design support for every post.
A complete professional presence built from nothing
The business launched with brand, website, booking, SEO, and social assets all in place and ready to convert clients from day one.
Right foundations from the start
Starting a fitness business as a solo instructor requires getting a lot of things right simultaneously with limited budget and resource. OYM's value was knowing exactly what a new fitness business needs at launch: a brand that feels personal and professional, a website that converts visitors into bookings, and social assets that can be used independently.
The online booking system made the biggest practical difference. Manual booking is a time drain and a conversion killer. Removing it entirely freed up Ashleigh's time and removed the main barrier between interest and commitment.
The business evolved and Ashleigh diversified on her own terms, which is itself a positive outcome. OYM built foundations that served the business for its full run and gave her a professional platform from which to grow.
"OYM built foundations that served the business for its full run. A brand, a website that converts, a booking system that works, and social assets that can be used independently, all delivered at launch."
Launching a fitness or wellness business?
If you are launching a fitness, wellness, or personal training business and need brand, website, booking system, and social presence built from scratch, OYM can deliver the full package.
Everything you need to launch professionally and start converting clients from day one, built on foundations you own outright.
What we used for Pilates with Ashleigh
This project touched Brand, Website, Local, Google, and Social Media across the BIG12 framework, with Lead Generation built in via the booking system integration.