26,000+ event registrations.
326 UK seminars. 2 years.
Connecting NatWest with business customers at scale
NatWest needed to connect with business customers across the UK through a programme of educational seminars and webinars. The goal was to deliver genuine value to attendees across five distinct topic areas, drive strong registration numbers, and ensure a consistent, professional experience from promotion through to post-event follow-up.
The challenge was doing this at scale — across multiple UK regions, over two years, without a drop in quality or registration numbers at any point in the programme.
End-to-end event marketing ownership
OYM took full ownership of the event marketing operation across the two-year programme — covering every stage of the event lifecycle from content design through to post-event feedback.
Content & event design
OYM developed the content framework and materials for five distinct seminar topics, ensuring each event delivered clear, measurable value to NatWest business customers across every region.
Marketing & promotion
OYM handled all promotional activity to drive registrations — including digital marketing, email campaigns, and targeted outreach across each regional event area.
Registration management
A full registration system was managed by OYM, handling sign-ups, confirmations, reminders, and attendee communications across all 326 events without exception.
Event delivery
OYM supported the running of each seminar and webinar, ensuring a consistent and professional experience for every attendee regardless of location or format.
Follow-up & feedback
Post-event follow-up sequences and feedback collection were managed by OYM — giving NatWest actionable insight from every event in the programme.
Numbers that speak for themselves
Delivered consistently over two years, across 326 events, with no reliance on NatWest's internal team to manage the marketing or logistics.
Single-partner ownership at scale
The scale of this programme required a marketing operation that could run consistently across two years without a drop in quality or registration numbers.
OYM's end-to-end ownership — from content through to post-event feedback — meant NatWest had a single, accountable partner managing every touchpoint. No internal coordination burden, no gaps between agencies, no inconsistency across regions.
The result was a programme that averaged over 50 registrations per event across 326 events — delivered without NatWest's internal team needing to manage the marketing or logistics at any stage.
“326 events. 26,000+ registrations. Two years. One partner managing every single touchpoint — from the first piece of promotional content to the last post-event feedback sequence.”
per event
no drop in quality
Do you need to fill seats consistently?
If you run events, seminars, webinars, or training programmes and struggle to fill seats consistently, OYM can manage the full marketing and registration operation for you.
Whether it’s a single event or an ongoing programme, we handle the content, promotion, registration, and follow-up — so you can focus on the room, not the admin.
What we would use for your events
A typical event marketing sprint touches Lead Generation, Social Media, CRM, and Test & Measure — with Email and Google Ads as paid amplification.