CASE STUDY — MEDICAL

250 leads a month,
without leaning on one channel alone.

One 80 Dental generates leads through a mix of Google Ads, Facebook Ads and SEO — averaging 250 enquiries a month across treatments from Invisalign to complex dental work.
Client: One 80 Dental
Sector: Medical
Duration: Ongoing
Delivered by: Optimise Your Marketing
250/mo
Average monthly leads
£3k/mo
Google Ads spend managed
£2k/mo
Facebook Ads spend managed
£5k+
Starting treatment value
The Challenge

Keeping enquiries flowing across a wide treatment range

One 80 Dental offers everything from Invisalign to complex dental treatment, each with different demand and value — and needed enquiries flowing consistently across all of it, not just the easiest-to-market services.

What OYM Did

Paid and organic channels running in parallel

OYM manages Google Ads and Facebook Ads for One 80 Dental in parallel, with SEO built alongside to capture organic search demand too.

Google Ads management

OYM manages Google Ads spend of up to £3,000 a month for One 80 Dental, targeting the full treatment range.

Facebook Ads management

A further £2,000 a month in Facebook Ads spend runs in parallel, widening the reach beyond search.

SEO for organic demand

SEO work captures the organic search demand that paid campaigns alone would miss.

The Results

Numbers that speak for themselves

Google Ads, Facebook Ads and SEO running in parallel now average 250 leads a month for One 80 Dental, across treatments from £5,000 to £10,000 and repeat care plans.

250/mo
Average monthly leads
£3k/mo
Google Ads spend managed
£2k/mo
Facebook Ads spend managed
£5k+
Starting treatment value
Why It Worked

No single channel covers every treatment

One 80 Dental's treatment range is too broad for one channel to cover on its own — Invisalign enquiries don't behave the same way complex treatment enquiries do. Running paid and organic channels in parallel, rather than picking one, is what keeps leads flowing across the full range.

“One 80 Dental's treatments range from Invisalign to complex procedures, each behaving differently. Running Google Ads, Facebook Ads and SEO in parallel keeps leads flowing across all of it — 250 a month.”

250/mo
average leads
3
channels running in parallel
What This Means For You

Enquiries only flowing for some of your treatments?

If certain treatments generate leads easily while others go quiet, OYM can build the paid and organic mix to keep enquiries flowing across your full range.

Talk to OYM about Google Ads and SEO →
Free 30 minutes. No commitment. No hard sales.
Relevant BIG12 Pillars

What we would use for you

This project touched Google, Social Media and SEO.

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