CASE STUDY — WHOLESALE & ELECTRICAL DISTRIBUTION

SEO scaled to 300+ pages,
starting from a new brand.

OYM built a new brand and website for Lancashire Electrical Distributors, then scaled the SEO strategy to over 300 pages after the client asked for more.
Client: Lancashire Electrical Distributors
Sector: Wholesale & Electrical Distribution
Duration: Ongoing, scaled up by request
Delivered by: Optimise Your Marketing
300+
Pages now covered by SEO
New
Brand built
New
Website built
Client-led
Expansion, requested after results
The Challenge

No brand or website, then a catalogue too big for basic SEO

Lancashire Electrical Distributors started with no existing brand or website. Once the new site was live and ranking for its initial electrical keywords, the scale of the product catalogue meant a much bigger SEO push was needed to be found for the full range.

What OYM Did

Brand, website, then SEO scaled on request

OYM built the brand and website from scratch, delivered the initial SEO for core electrical keywords, then expanded the strategy to 300+ pages after the client asked for more.

Brand identity

A new brand was built to give the business a proper identity from scratch.

Website build

A new website was designed and built to carry the brand and support SEO growth.

Initial SEO

OYM delivered the first phase of SEO targeting core electrical keywords.

Scaled expansion

After seeing the results, the client asked OYM to add further keywords and SEO across 300+ additional pages.

The Results

Numbers that speak for themselves

Grown from a standing start with no brand or website, to SEO now covering 300+ pages, by the client's own request.

300+
Pages now covered by SEO
New
Brand built
New
Website built
Client-led
Expansion, requested after results
Why It Worked

The expansion is the real proof of the result

Clients don't ask an agency to scale up a project that isn't working. Lancashire Electrical Distributors requesting SEO expansion to 300-plus pages, after starting from nothing, is the clearest signal the original work delivered.

“We didn't have to sell them on scaling up. They saw what the initial SEO did and asked us to take it across three hundred more pages themselves.”

300+
pages now covered
0→
started with no brand
What This Means For You

Outgrowing your original website and SEO setup?

If your business has grown past your original website and SEO strategy, OYM can scale the strategy to match your full catalogue.

Talk to OYM about SEO →
Free 30 minutes. No commitment. No hard sales.
Relevant BIG12 Pillars

What we would use for you

This project touched Brand, Website, and SEO.

Also relevant to
Trades →