160+ registrations for
a business training programme.
Filling seats for a co-branded training programme
Business Lincolnshire needed to drive registrations for a training programme run in partnership with Scaling Up, and needed a campaign that could reach the right business audience and convert interest into confirmed registrations.
An email campaign built around the partnership
OYM built and ran an email campaign designed to reach the target audience for the Business Lincolnshire and Scaling Up programme and convert interest into registrations.
Audience targeting
OYM identified and reached the business audience most likely to register for the training programme.
Campaign messaging
Messaging was built around the value of the co-branded Business Lincolnshire and Scaling Up programme.
Registration funnel
A clear, low-friction path from email to confirmed registration was put in place.
Campaign tracking
Registrations were tracked throughout the campaign to keep numbers moving toward target.
Numbers that speak for themselves
Generated through email as the core channel, in partnership with Scaling Up.
A focused channel, executed properly, beats a scattergun approach
Rather than spreading the campaign thin across multiple channels, OYM built a focused, well-targeted email campaign that could be executed properly and tracked cleanly against a clear registration goal.
“160-plus registrations came from one well-targeted email campaign, not a scattergun approach across five different channels.”
Need to fill seats for an event or training programme?
If you're running a training programme, webinar, or event and need registrations, OYM can build the targeted campaign to get people signing up.
Talk to OYM about lead generation →What we would use for you
This project centred on Lead Generation, with Test & Measure supporting registration tracking.