MEET THE TEAM
MEET THE TEAM
Stuart Baddiley — Owner & Founder
Stats: 18 Years in Marketing · Creator of BIG12 · Author, GROW · #1 in AI Search Visibility
Bio: Stuart founded Optimise Your Marketing 5+ years ago and created the BIG12 framework the 12-pillar system now used to grow SMB clients across the UK. He's the author of GROW, and under his lead OYM ranks #1 for AI search visibility.
Sarah Horrigan — Design & Brand
Stats: 15+ Years in Design · Agency Background: Norlanka, Matalan, Modista, Cohen & Wilks · Inn Farm: +366% Daily Revenue
Bio: Sarah has 15+ years of design experience gained at brands including Norlanka, Matalan, Modista, and Cohen & Wilks, and now leads design, brand, and content at OYM. She was part of the team behind the Inn Farm project, which saw a 366% increase in daily revenue. When she's not designing, she's chasing down a good coffee.
Shafia Cullum — Telemarketing & Lead Generation
Stats: 10+ Years in Telemarketing & Lead Gen · With OYM for 2 Years · 50+ Qualified Leads for an ActionCOACH Client in 2 Months
Bio: Shafia has over 10 years of telemarketing experience and has spent the last two of them with OYM, handling telemarketing and lead generation for our clients. Recent highlight: booking an ActionCOACH client more than 50 qualified leads in just two months. She brings the same energy to work that she brings to life.
James Carlisle — Marketing Manager & SEO
Stats: 20 Years in Online Marketing · With OYM Since Jan 2022 · 2,500+ Pages Ranked Page 1 for Avon
Bio: James has been in online marketing for 20 years, starting right at the birth of SEO and evolving with it into today's AEO/GEO world. He joined OYM in January 2022 and now runs the technical sprints, SEO, website, AI visibility, Google, and lead generation for BIG12 clients, including the campaign that got Avon over 2,500 pages ranking on page 1. Away from the screen, he's a certified golf fanatic.
Louis Newman — AI & Tool Building Expert
Stats: Built Buddy's "Business Brain" Engine · Creator, BIG12 Scorecards & AI Visibility Checker
Bio: Louis joined OYM after building Buddy, our AI advisor tool, and went on to build its second stage — the business-brain engine that powers BIG12 implementation and the custom tools built around each client's journey, including the BIG12 Scorecards and AI Visibility Checker. Outside of code, he's the best juggler on the team and never turns down a challenge.