CASE STUDY — RECRUITMENT & TECHNOLOGY

£4,000+ saved,
a CRM built to fit the business.

OYM restructured Data Science Talent's CRM around how the business actually works, saving over £4,000 on HubSpot fees in the process.
Client: Data Science Talent
Sector: Recruitment & Technology
Duration: CRM project
Delivered by: Optimise Your Marketing
£4,000+
Saved on HubSpot fees
Bespoke
CRM structure built
Full
Onboarding and training delivered
1
CRM built around their process
The Challenge

A CRM costing more than it needed to, and not built around the business

Data Science Talent was paying more than necessary in HubSpot fees for a CRM setup that wasn't properly structured around how the business actually worked, leaving both cost and usability on the table.

What OYM Did

A bespoke CRM structure, onboarded and trained properly

OYM reviewed the existing HubSpot setup, restructured it around the business's actual process, and delivered full onboarding and training on the new structure.

Fee review

OYM reviewed the existing HubSpot fee structure and identified where costs could be cut without losing capability.

Bespoke CRM structuring

The CRM was rebuilt around the business's actual recruitment process, not a generic template.

Onboarding and training

The team was fully onboarded and trained on the new structure, so it was actually used properly day to day.

The Results

Numbers that speak for themselves

Delivered as one connected project: lower cost and a CRM that actually fits how the team works.

£4,000+
Saved on HubSpot fees
Bespoke
CRM structure built
Full
Onboarding and training delivered
1
CRM built around their process
Why It Worked

The right CRM structure often costs less, not more

A CRM that's properly structured around a business's real process tends to need fewer costly add-ons and workarounds. Rebuilding Data Science Talent's setup properly is what delivered the saving, not a discount negotiation.

“The saving wasn't a discount. It came from building the CRM around how the business actually works, so it stopped needing the extra fees and workarounds it had been carrying.”

£4,000+
saved
1
bespoke CRM
What This Means For You

Paying more than you should for a CRM that doesn't fit?

If your CRM setup feels expensive and clunky, OYM can review it, restructure it around your real process, and train your team on it properly.

Talk to OYM about CRM →
Free 30 minutes. No commitment. No hard sales.
Relevant BIG12 Pillars

What we would use for you

This project was built entirely around the CRM pillar.

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Recruitment →