AI Marketing Agency
We don’t just use AI tools; we build them. Meet Buddy, our AI marketing advisor, and see how OYM’s team combines AI with real marketing expertise.
Technology only works when there are skilled people behind it.
Optimise Your Marketing is still, at its core, an online marketing agency; now powered by years of hands-on AI experience. We believe technology only works when there are skilled people behind it, which is why we treat AI as an amplifier for our team’s expertise, not a replacement for it.
We’ve been investing in AI for several years, building our own tools rather than just reselling someone else’s — which means we can guide you with real, tested experience, not just theory.
Our AI marketing advisor, built in-house.
The clearest proof of how we use AI isn’t a slide deck; it’s Buddy, our own AI marketing advisor, live on our website right now answering visitor questions, qualifying leads, and feeding straight into our CRM and email systems. We built it, we run it, and we can build you one too.
Buddy; Live on optimiseyourmarketing.co.uk
Not a generic chatbot plugin. Buddy uses our proprietary BIG12 framework to score leads (Hot, Warm, Cold) and route them automatically; the same kind of custom AI tooling we can build for your business under our “Built by Optimise” service.
Meet Buddy →
Want something like Buddy for your own business?
This is the same kind of custom AI tooling we build for clients under our “Built by Optimise” service; tailored to your processes, your data, and your customers.
See What We Can Build For You →We don’t just use the tools. We know how to combine them.
We work with the major AI platforms daily; Copilot, Gemini, ChatGPT, Claude, Notion AI; but our edge isn’t using these tools, it’s knowing how to combine them into systems that work for your business, like we have for our own.
Six ways AI can work for your business.
Data Searching
Finding and organising information faster than any manual research process.
Content Creation
Drafting, structuring, and refining content at a pace traditional workflows can’t match.
Business Planning
Stress-testing strategy, modelling scenarios, and structuring plans with AI as a thinking partner.
Research
Deep, fast research into markets, competitors, and customers that used to take days.
Future Proofing Idea
Testing and refining new ideas against real-world data before you invest time or budget.
Tool Integration
Connecting AI tools into your existing systems and workflows, not bolting them on separately.
It’s all about creating your AI Company Brain.
One connected source of knowledge, working for your whole business
The real power of AI isn’t a single clever chatbot; it’s connecting your business knowledge, your customer data, your processes, and your tools into one system that gets smarter the more you use it. That’s what we mean by your AI Company Brain — and it’s what we help build.
What AI-assisted marketing has actually delivered.
Database Growth
AI-assisted research has helped clients grow target market contact databases into the thousands.
Lower PPC Cost
AI-informed ad design and bidding strategy has cut cost-per-click for client campaigns.
Faster Content Production
Content that took days now takes hours, AI-assisted from structure through to draft.
Smarter Targeting
More precise audience targeting, powered by AI-driven research.
Custom Lead Magnets
Bespoke lead magnet tools built in minutes, from simple to complex.
Want to see this in practice for a real client? Browse our case studies →
Let’s build your AI Company Brain.
Whether it’s a custom AI tool, an AI-assisted marketing strategy, or simply working out where to start, our team can help.
Common questions about AI marketing at OYM.
Does Optimise Your Marketing actually build AI tools, or just use them?
Both. We use the major platforms (ChatGPT, Claude, Gemini, Copilot) daily, but we also build our own custom AI tools for clients; including Buddy, our AI marketing advisor, built entirely in-house.
What is Buddy?
Buddy is our AI marketing advisor, live on our website, that answers visitor questions, qualifies leads using our BIG12 framework, and feeds directly into our CRM and email marketing systems.
Can you build a custom AI tool for my business?
Yes — this is one of our core services. We design and build bespoke AI tools under our “Built by Optimise” offering, tailored to your business processes.
Is AI replacing the human side of marketing at OYM?
No. We see AI as an amplifier for our team’s expertise, not a replacement. Every AI-assisted strategy is shaped and checked by a person who knows your business.
Based at Cromford Mills, Derby, serving businesses across Derbyshire, Nottingham, Manchester and the UK
Need help with AI Marketing?
“I’m happy to answer any questions and help you make the right decisions for you business.” - Stuart