The BIG12

All businesses need Leads and all businesses need a pipeline of people to convert! The BIG12 will help you identify the who, what and when PLUS with Optimise Your Marketing you will have the team around you to build out the campaigns and the know how of converting them!

The BIG12 designed to attract and convert potential customers through strategic, data-driven methods. It focuses on creating high-quality, SEO-optimised content such as socials posts, blogs and landing pages to increase visibility and drive organic traffic.

By integrating lead capture forms and low-risk, high-value assets like downloadable guides or free consultations, it encourages prospects to share their details. The approach also leverages email marketing with personalised nurture campaigns, automation, and segmentation to build relationships and guide leads through the sales funnel.

Additionally, it incorporates CRO techniques to optimise conversion rates, ensuring every touchpoint from CTAs to email campaigns is designed to maximise lead acquisition and engagement. By combining these strategies, the BIG12 approach ensures a robust and effective lead generation system tailored to your business goals.

It is a complete Customer Journey from being found to Raving Fan!

All Businesses have to be on Social Media if they want to achieve a predictable pipeline, it’s just too good a strategy not to be! The BIG12 will help you identify your target audience, know where to find the, qualify them, engage and nurture, PLUS build a great community.

We cover all the platforms all LinkedIn, Facebook, X, Instagram, YouTube, TikTok, Threads, Pinterest to name a few.

In the BIG12 approach, Social Media is a vital component for driving lead generation by leveraging the right platforms to connect with your target audience.

It begins with identifying where your audience is most active and tailoring content to resonate with them on each platform. By consistently creating engaging and shareable posts that spark reactions, encourage actions, or prompt repeat views, the strategy ensures your content stands out in crowded social feeds.

The approach also incorporates detailed planning, including platform-specific strategies and content calendars, to maintain consistency and visibility.

Additionally, social media is used to promote valuable assets like blogs, lead magnets, and offers, directing traffic to your website or landing pages where leads can be captured effectively. This ensures your social media presence not only builds brand awareness but also actively contributes to your lead generation goals.

It’s about test and measuring the right platforms, right content and right sales funnel for you.

The BIG12 helps to design the key elements of your Website to be a powerful tool for lead generation by ensuring your website is optimised for both user experience and search engine visibility.

It focuses on creating mobile-responsive designs, as Google prioritises mobile-friendly sites and users expect seamless browsing across devices. The strategy enhances navigation with clear CTAs, breadcrumbs, and anchor links, making it easy for visitors to find what they need and take action.

By integrating lead capture forms with minimal friction, your website collects valuable data like emails while maintaining high conversion rates.

Additionally, it emphasises SEO-driven content, ensuring your pages rank well and resonate with your audience, driving organic traffic and better ROI. Regular audits, speed improvements, and landing page optimisation are also part of the process, ensuring your website continuously performs as a lead generation machine.

It’s about you having a website that you love and that works for your customers and Google.

In the BIG12 approach, SEO is a key driver of lead generation, ensuring your business is visible to the right audience at the right time. By optimising your website with targeted keywords, compelling meta titles, and descriptions, it enhances your search engine rankings, making it easier for potential customers to find you.

The strategy includes creating high-quality, in-depth content that answers user queries, improving both engagement and time spent on your site. Techniques such as content silos and cornerstone content ensure your website is well-structured and authoritative, boosting relevance and trust with both users and search engines.

Additionally, the BIG12 approach leverages voice search optimisation and long-tail keywords to capture niche traffic, while regular updates and performance analysis ensure your SEO efforts continuously deliver results. This comprehensive focus on SEO maximises organic traffic and increases the likelihood of converting visitors into leads.

It’s all about knowing your Keywords and creating content that people want to see, bringing you traffic ready for conversion.

In the BIG12 approach, Brand plays a crucial role in supporting lead generation by creating a strong, consistent identity that resonates with your target audience. It starts with defining your brand mission, vision, and values, which guide your messaging and decision-making, ensuring your business communicates clearly and authentically.

By crafting a unique value proposition (UVP), the BIG12 approach helps differentiate your offering, making it more appealing to potential leads. Consistent branding across all platforms, from logos to tone of voice, builds trust and recognition, encouraging prospects to engage with your business. Additionally, tools like case studies, infographics, and podcasts highlight your expertise and credibility, reducing risk for potential leads and increasing the likelihood of conversion. A well-defined brand not only attracts the right audience but also nurtures their confidence in choosing your business.

Brand is essential for having a structure around your look and feel that gives the customer trust to buy from you.

Google is a key component for driving lead generation by leveraging the platform’s vast reach and powerful tools. It focuses on optimising your presence across Google’s ecosystem, including Google Ads, Google My Business, and organic search results.

By setting up targeted ad campaigns with compelling copy and optimised bidding strategies, the approach ensures your ads reach the right audience at the right time. For local businesses, Google My Business is optimised to enhance visibility in local search results, driving foot traffic and enquiries.

Additionally, the BIG12 strategy includes tracking and analysing campaign performance using Google Analytics, enabling continuous improvement and ensuring a strong return on investment. These efforts combine to position your business prominently on Google, attracting high-quality leads and turning searches into conversions.

Google is the main Search Engine so makes sense to play the Google Game!

We help you recognise Local Marketing as a powerful tool for lead generation, focusing on connecting your business with nearby customers and communities. It starts with optimising your Google My Business profile to enhance visibility in local searches, ensuring potential customers can easily find your business and key details like opening hours and location.

The strategy incorporates local SEO by using location-based keywords, creating locally relevant content, and showcasing your involvement in community events or partnerships to build trust and recognition. Additionally, techniques like embedding Google Maps on your website, creating resource pages, and sharing local case studies help to attract and engage nearby audiences. By positioning your business as a trusted and accessible local provider, the BIG12 approach ensures you attract high-quality leads from your immediate area.

Even Businesses that are Global should think about Local, People like working with local companies so you could be missing out.

The BIG12 will help you with Influencer Marketing, a powerful tool for lead generation. Leveraging trusted voices to connect with your target audience and build credibility.

By carefully selecting influencers whose audiences align with your ideal customer base, the strategy ensures your message reaches the right people. Influencers are integrated into campaigns as authentic brand advocates, showcasing your products or services in a way that feels genuine and relatable. The approach encourages collaboration, such as co-creating offers or content, to ensure the influencer’s endorsement feels organic and engaging.

Additionally, strategies like influencer takeovers, branded hashtags, and influencer-specific landing pages are used to drive traffic and capture leads effectively. This personalised and relationship-driven approach not only amplifies your reach but also boosts trust, making it easier to convert followers into quality leads.

It’s about finding the right Influencer that will form a great partnership, not just one that will take your money.

AI is a game-changer for lead generation, leveraging advanced tools and technologies to attract, engage, and convert potential customers more effectively.

AI is used to analyse customer behaviour, preferences, and history, enabling the creation of personalised experiences that resonate with individual prospects. From crafting tailored email campaigns to generating dynamic website content that adapts to user preferences, AI ensures every interaction feels relevant and valuable.

It also enhances efficiency by automating lead segmentation, identifying high-intent prospects, and recommending personalised product or service offerings. By using AI-powered tools for keyword research, predictive analytics, and real-time data insights, the BIG12 approach ensures your lead generation strategies are not only data-driven but also continuously optimised for maximum impact.

AI should help you be more alert, attentive and efficient, people still buy from people, it’s just you can now be on super speed.

Your CRM is a vital tool for lead generation, The BIG12 helps you manage and nurture leads effectively by streamlining the customer journey. It enables you to segment your contacts based on their actions and details, allowing for personalised campaigns that resonate with individual prospects. By automating lead scoring, the CRM identifies high-intent leads, ensuring timely follow-ups and increasing conversion rates. It also tracks the entire lead journey, from initial contact to sale, providing insights into what works and where improvements can be made.

Additionally, the CRM integrates seamlessly with other tools, such as email marketing and social media, to ensure all data and interactions are centralised. This tailored approach not only saves time but also ensures your lead generation efforts are targeted, efficient, and highly effective.

So many Opportunities are in your database already, a great CRM setup will highlight and give you easy sales opportunities.

Algorithms are harnessed to supercharge lead generation by leveraging data-driven insights and predictive models. The strategy uses advanced algorithmic tools to analyse customer behaviour, identify trends, and optimise content for maximum engagement.

By employing algorithms, the BIG12 approach ensures your marketing efforts are tailored to meet platform-specific demands, such as ideal content length, trending topics, and optimal posting times, which boost visibility and interaction. Algorithms are also utilised to identify content gaps, suggest updates to improve performance, and predict which campaigns are likely to generate the best results before they even launch. This intelligent, automated approach not only enhances efficiency but also ensures your lead generation strategies are consistently refined for greater impact.

Understanding the Algorithms means you can optimise the content and increase the chance of success overall.

Your Test and Measure is a critical element for optimising lead generation by ensuring every strategy and campaign is backed by data and continuous improvement. It involves tracking key metrics such as conversion rates, website performance, and lead capture effectiveness to identify what works and what doesn’t. By employing A/B testing on elements like CTAs, landing pages, and email campaigns, the approach helps refine messaging and design for maximum impact.

Regular analysis of trends, customer interactions, and campaign performance enables informed decision-making and the ability to tweak strategies in real-time. This iterative process ensures your lead generation efforts are always improving, delivering better results while minimising wasted resources.

Knowing the numbers = better decision! Testing and Measuring allows you to get more out of your Online efforts.