The BIG12 ©
Online Marketing System
What is The BIG12?
The BIG12 is a marketing framework developed by Optimise Your Marketing (OYM) that organises a business's marketing activity into 12 pillars, grouped into four categories: Presence (Website, Brand, SEO), People (Social Media, Influencers, Local), Power (AI, CRM, Algorithms) and Proof (Google, Lead Generation, Test & Measure).
Businesses use The BIG12 to audit where their marketing is weakest, prioritise what to fix first, and track progress across all 12 areas rather than focusing on one channel at a time.
Not sure where you stand? Score your business across all 12 pillars in 4 minutes.
Take the ScorecardWant the detail on one pillar? Step-by-step guides for every part of The BIG12.
Browse How-To GuidesWant a straight answer right now? Ask Buddy, trained on The BIG12 framework.
Chat with BuddyThe BIG12 FAQs
Is The BIG12 free to use?
Yes. The BIG12 Scorecard, the How-To Guides for all 12 pillars are all free. Optimise Your Marketing also offers paid sprints and retainers for businesses that want the work done for them and it's BIG12 trained AI Tool Buddy for a small fee.
What are the 12 pillars of The BIG12?
Website, Brand, SEO, Social Media, Influencers, Local, AI, CRM, Algorithms, Google, Lead Generation, and Test & Measure — grouped into four categories: Presence, People, Power and Proof.
How is The BIG12 different from other business growth frameworks like EOS or Scaling Up?
EOS and Scaling Up focus on overall business operations (leadership, execution, cash). The BIG12 is purpose-built for marketing specifically, covering all 12 areas that influence whether customers find, choose and stay with a business online.
How do I get started with The BIG12?
Start with the free BIG12 Scorecard to see which of the 12 pillars need attention first, then use the How-To Guides for a self-managed approach, or book a free 90-minute audit with Optimise Your Marketing to get a prioritised plan built for you.
Do I need to work with an agency to use The BIG12?
No. The BIG12 is built to be usable on your own via the free tools and guides. Optimise Your Marketing also delivers it as a paid service (sprints or ongoing retainers) for businesses that want it implemented for them.
Who created The BIG12?
The BIG12 was created by Stuart Baddiley, founder of Optimise Your Marketing, drawing on 18 years of marketing agency experience.
The 12 Pillars of The BIG12
Your BIG12 audit scores you on all 12 areas and shows exactly where the biggest revenue opportunities are hiding in your business.
Get Your Free Audit“We are giving you access to the very same online marketing system we use so successfully with our very own clients on a daily basis. It’s proven, it works and it will massively improve your Business, Welcome to the BIG12.”
Stuart Baddiley - Founder, Owner - Optimise Your Marketing
51% Increase On Revenues
Influencer Partnerships
366% Increase Daily Revenues
2500+ Page 1 Rankings
Website And App Build
500% Increase Weekly Enquiries