New branding,
carried through every document.
New branding that hadn't reached the documents and visuals yet
Embark Federation had new branding in place, but their key documents and online visuals hadn't caught up — leaving a gap between the new brand and what people actually saw.
Carrying the new branding through documents and visuals
OYM took Embark Federation's new branding and applied it across their key documents and online visuals, closing the gap between the brand and what was actually in use.
Document updates
OYM updated Embark Federation's key documents to reflect the new branding.
Online visuals
Online visuals were refreshed to carry the new branding consistently.
Consistency check
The full set of materials was brought in line so the new brand appeared consistently everywhere it was used.
Numbers that speak for themselves
Embark Federation's new branding now runs consistently through their key documents and online visuals, not just the original brand assets.
A new brand only works once it's everywhere
Embark Federation's new branding wasn't doing its job while it stayed confined to the original assets. Updating the documents and visuals people actually see day to day meant the new brand became the one that was actually experienced.
“Embark Federation had new branding that hadn't reached their documents and visuals yet. Updating both meant the new brand was finally the one people actually saw.”
Got new branding that hasn't reached everything yet?
If your new brand hasn't made it into your documents and visuals, OYM can bring everything in line.
Talk to OYM about brand marketing →What we would use for you
This project touched Brand Marketing.