From one maize maze to five businesses under one brand in four months.

OYM's relationship with All Good Group began with a single family attraction. As the owners grew their portfolio to include Maze 52, Hut 52, Fetch 52, and Birch House Lakes, a challenge emerged: how do you run five distinct businesses efficiently and consistently without the operation becoming unmanageable?

The answer was a parent brand. OYM was brought in not just to think about individual businesses but to build the brand architecture for the whole group — creating a parent identity at allgood.co.uk that could tie everything together, simplify how each business communicated, and make it clear they all belonged to the same family.

OYM has worked across every layer of the strategy — from the group brand down to individual websites, social media, and digital presence for each business — building a unified, recognisable operation under one roof.

Multi-venue and multi-brand operations fail when every business does its own thing. The marketing becomes inconsistent, the customer experience becomes confusing, and the operational overhead becomes unsustainable.

OYM solved that by starting at the top — building the parent brand first and letting everything flow downwards from it. Each business decision became easier because there was a framework to refer to. Each piece of content had a clear home. Each customer touchpoint reinforced the same family of brands.