Page 1 rankings for
50+ personal training terms.
An unknown name in a crowded local market
Ashley Foster PT needed to be found by people searching for personal training in Derby, in a market where established gyms and other trainers already dominated local search.
Without a proper website or a search strategy, there was no way to compete for the volume of personal training searches happening in the area every month.
A new website built for local search from day one
OYM built a new website designed around how people actually search for a personal trainer locally, then executed an SEO strategy across the full range of relevant terms.
Website build
A new website was built to properly represent the business and give the SEO strategy something worth ranking.
Keyword targeting
OYM identified the 50+ terms people in Derby actually search for when looking for a personal trainer.
On-page optimisation
Every page was optimised against its target terms, rather than relying on one generic homepage to rank for everything.
Local SEO
Local search signals were built up to strengthen visibility specifically for the Derby area.
Numbers that speak for themselves
Achieved across 50+ separate search terms, not just one or two headline keywords.
Breadth of ranking terms beats one big keyword
A single trainer can't rely on ranking for one generic term. OYM's strategy targeted the full spread of ways people in Derby actually search for personal training, so Ashley Foster PT could be found no matter which specific term someone used.
“It was never about ranking for one big keyword. It was about being on page 1 no matter which of the fifty different ways someone in Derby searches for a personal trainer.”
A local trainer or coach who needs to be found?
If you're competing for local search visibility against bigger, more established names, OYM can build the website and SEO strategy to get you found.
Talk to OYM about local SEO →What we would use for you
This project touched Website, SEO, and Local.