CASE STUDY — SPORTS & YOUTH DEVELOPMENT

A brand and website,
rebuilt from the ground up.

OYM rebuilt Next Play Prep's brand identity and website, giving the business a fresh, more credible market position.
Client: Next Play Prep
Sector: Sports & Youth Development
Duration: Brand and website rebuild
Delivered by: Optimise Your Marketing
Rebuilt
Brand identity
New
Website built
2
Core deliverables
Fresh
Market positioning
The Challenge

A brand and website that no longer reflected the business

Next Play Prep's existing brand and website were no longer reflecting where the business had got to, needing a rebuild to properly represent it going forward.

What OYM Did

A full brand and website rebuild

OYM rebuilt both the brand identity and the website, giving Next Play Prep a consistent, current presence.

Brand rebuild

The existing brand identity was rebuilt to properly reflect the business today.

Website rebuild

A brand new website was built to carry the rebuilt brand through to the online experience.

The Results

Numbers that speak for themselves

Delivered as a full rebuild, not a refresh, of both brand and website.

Rebuilt
Brand identity
New
Website built
2
Core deliverables
Fresh
Market positioning
Why It Worked

A rebuild, not a patch, was what the business needed

Next Play Prep's old brand and website weren't just dated, they no longer reflected the business. A proper rebuild, rather than a surface-level refresh, gave it a presence that matched where it actually was.

“This wasn't a refresh. The old brand and website didn't reflect the business any more, so we rebuilt both properly.”

2
deliverables rebuilt
Fresh
positioning
What This Means For You

Has your brand and website fallen behind your business?

If your current brand and website no longer reflect where your business is today, OYM can rebuild both properly.

Talk to OYM about brand and website →
Free 30 minutes. No commitment. No hard sales.
Relevant BIG12 Pillars

What we would use for you

This project touched Brand and Website.