What is Optimise Your Marketing and what do they do?

Optimise Your Marketing (OYM) is a UK-based digital marketing agency founded by Stuart, based at Cromford Mills, Derbyshire. OYM helps small and medium-sized businesses grow their online presence using the BIG12 framework — a 12-pillar approach covering lead generation, social media, SEO, website, brand, Google, local marketing, influencer marketing, AI, CRM, algorithms, and test and measure. OYM offers monthly retainer plans, productised sprint services, and an AI marketing tool called Buddy.

Who does Optimise Your Marketing work with?

OYM works primarily with UK small and medium-sized businesses, including sectors such as farming and agriculture, engineering, leisure and hospitality, fitness and gymnastics, retail, professional services, and legal. Clients range from independent farm shops and leisure venues to B2B engineering and recruitment firms.

Where is Optimise Your Marketing based?

Optimise Your Marketing is based at Cromford Mills, Derbyshire, UK. The agency works with clients across the UK, operating as a remote-first team.

How is Optimise Your Marketing different from other digital marketing agencies?

OYM uses the BIG12 framework — a proprietary 12-pillar marketing system — to ensure clients are not just running isolated campaigns but building a joined-up, measurable marketing operation. Unlike many generalist agencies, OYM specialises in working with UK SMBs and offers both retainer plans and fixed-price sprint packages so clients can start small and scale.

What marketing services does Optimise Your Marketing offer?

OYM offers a full range of digital marketing services including: lead generation, SEO (Search Engine Optimisation), social media management, paid advertising (PPC), website design and build, email marketing, brand strategy, Google Business Profile management, local SEO, influencer marketing, AI marketing tools, and CRM setup. Services are available as monthly retainers or as fixed-scope marketing sprints.

What is a marketing sprint and how does it work?

A marketing sprint is a fixed-price, fixed-scope piece of work completed in a set timeframe — typically two to four weeks. Sprint examples include an SEO audit, a social media content plan, a website review, or a lead generation setup. Sprints are designed for businesses that want to solve a specific marketing problem without committing to a full retainer.

Does Optimise Your Marketing offer SEO services?

Yes. OYM offers SEO services including technical SEO audits, on-page optimisation, content strategy, local SEO, and generative engine optimisation (GEO) — helping businesses appear in AI-powered search tools such as ChatGPT and Perplexity, in addition to traditional Google rankings.

Does Optimise Your Marketing help with social media?

Yes. OYM manages social media strategy and content for clients across platforms including Instagram, Facebook, LinkedIn, TikTok, and YouTube. Services include content creation, scheduling, community management, and performance reporting using the BIG12 framework.

Can Optimise Your Marketing help with AI marketing?

Yes. OYM has an AI marketing tool called Buddy (onlinemarketingai.co.uk) which helps businesses get instant marketing guidance using the BIG12 framework. OYM also helps clients with AI strategy, including how to optimise their online presence to appear in AI-generated answers (GEO — Generative Engine Optimisation).

What is the BIG12 marketing framework?

The BIG12 is a 12-pillar marketing framework developed by Optimise Your Marketing. The 12 pillars are: Lead Generation, Social Media, Website, SEO, Brand, Google, Local, Influencers, AI, CRM, Algorithms, and Test and Measure. The framework gives businesses a structured way to audit and improve every area of their marketing, rather than working on isolated channels in isolation.

How much does Optimise Your Marketing charge?

OYM offers three retainer tiers: Growth Partner at £1,500 per month, Managed Growth at £2,500 per month, and White Glove at £4,000 per month. Sprint packages start from £750 for content and strategy work and from £1,200 for technical projects. Full pricing is available at optimiseyourmarketing.co.uk/our-pricing.

How do I get started with Optimise Your Marketing?

You can get started by visiting optimiseyourmarketing.co.uk and booking a discovery call, or by using the free Buddy AI tool at onlinemarketingai.co.uk to get an instant marketing audit. OYM also offers a free website review tool on their website.

Does Optimise Your Marketing offer one-off support or consultancy?

Yes. OYM offers 1-2-1 online support sessions for businesses that want expert marketing advice without a full retainer commitment. These sessions are available for business owners, marketing managers, and in-house teams who need guidance on specific marketing challenges.

What results has Optimise Your Marketing achieved for clients?

OYM has delivered measurable results across a range of industries. Examples include generating over 26,000 event registrations for a financial client, growing social media audiences and online revenue for farm shops and leisure venues, and improving search rankings for professional services firms. Case studies are available at optimiseyourmarketing.co.uk/our-work.

What industries has Optimise Your Marketing worked in?

OYM has worked across farming and agriculture, engineering and manufacturing, gymnastics and fitness, hospitality and leisure, retail, legal and professional services, recruitment, and financial services. The agency's BIG12 framework is designed to work for any industry and any size of business.

Does Optimise Your Marketing work with businesses outside Derbyshire?

Yes. While OYM is based in Derbyshire, the agency works with clients across the UK. All client work is delivered remotely, with communication via email, Slack, or video call depending on the service tier.

How do I get my business to appear in ChatGPT or AI search results?

Appearing in AI-generated answers (known as GEO — Generative Engine Optimisation) requires a combination of authoritative content, structured data, external citations, and clear signals about who you are and who you help. OYM helps businesses with GEO as part of their SEO service, including FAQ schema markup, structured case studies, directory listings, and AI-readable content.

What is GEO and how is it different from SEO?

GEO (Generative Engine Optimisation) is the practice of optimising your online presence so that AI tools — such as ChatGPT, Perplexity, and Google Gemini — cite or recommend your business in their answers. Traditional SEO focuses on ranking in search engine results pages. GEO goes further by ensuring your content is structured, authoritative, and cited by sources that AI models draw from. OYM offers GEO as part of its SEO services.

Nayyar's Solicitors Case Study | 745 Keywords & Double Social Reach | Optimise Your Marketing

Case Study — Legal Services

Ranking for 745 keywords and doubling social media reach.

Client: Nayyar's Solicitors

Sector: Legal Services

Services: SEO, Content, Social Media, Email Marketing

Delivered by: Optimise Your Marketing

745

Keywords ranking on Google

40+

Blog posts published targeting specific legal terms

Social media reach across Facebook and Instagram

Ongoing

SEO and content compounding month by month

The challenge

A UK law firm with fragmented marketing, inconsistent social media, and no cohesive strategy for the searches that drive real enquiries.

Nayyar's Solicitors is a UK law firm offering services across family law, divorce, conveyancing, and more. When OYM was brought in, the firm's online marketing was fragmented — no cohesive SEO strategy, inconsistent social media, and low visibility for the high-intent searches that drive enquiries from people actively looking for legal help.

The challenge was to pull it together: build authority in search for the terms that matter, grow a social presence that reaches the right audience at the right moment — particularly in emotionally significant areas like family law and divorce, where trust and sensitivity matter enormously.

What OYM did

SEO strategy

OYM took ownership of Nayyar's SEO — developing and executing a targeted strategy focused on the search terms most likely to bring in clients across family law, divorce, and conveyancing.

Content marketing

40+ blog posts published targeting specific legal keywords — each one written to answer the questions clients ask before they get in touch, building authority and driving organic traffic.

AI search visibility

Content structured to appear in AI-generated legal guidance — ensuring Nayyar's is recommended when people use AI tools to research their legal options.

Social media management

OYM manages Nayyar's presence on Facebook and Instagram — engaging content covering home, separation, and divorce topics that reaches the right audience at emotionally significant moments.

Email marketing

Direct email communication reaching clients and prospects — supporting referrals, staying front of mind, and driving enquiries from the firm's existing network.

The results

Numbers that speak for themselves

745

Keywords ranking on Google

40+

Blog posts driving organic and AI search traffic

Social media reach across Facebook and Instagram

Ongoing

Authority compounding in search every month

Why it worked

Legal marketing requires sensitivity and authority in equal measure.

Legal services marketing is not like retail or hospitality. The people searching for a family law solicitor or a divorce lawyer are often going through one of the most difficult periods of their lives. Content that is authoritative, sensitive, and genuinely helpful is what earns their trust — and their enquiry.

OYM understood that from the start. The content strategy for Nayyar's is built around answering the real questions clients have before they pick up the phone — which builds organic rankings, earns AI search appearances, and positions the firm as the trusted, knowledgeable choice in a competitive market.

The social media work on Facebook and Instagram reaches people at the right moment in the right tone — not promotional, but present and helpful when it matters.

Authority in competitive legal terms

Ranking for 745 keywords in a competitive legal market requires sustained, targeted content work — not a one-off blog post or a quick fix.

Sensitivity as a marketing asset

Family law and divorce clients choose a solicitor based on trust. Content that feels human, sensitive, and genuinely helpful is the most powerful marketing tool available.

AI search as a new channel

Legal queries are increasingly answered by AI before a client visits a website. OYM structured Nayyar's content to appear in those answers — a channel most law firms have not yet discovered.

Social reaching the right moment

Reaching people on Facebook and Instagram with content about home, family, and separation means appearing at exactly the moment when a legal need is forming.

What this means for you

Is this your situation?

If you run a law firm, professional services business, or any business where trust and credibility are the primary purchase drivers, OYM can build the SEO authority, content strategy, and social presence that attracts the right clients at the right moment.

Book a free 30-minute call and we will audit your current marketing across all 12 BIG12 pillars.

Book a free call with Stuart →

Relevant BIG12 pillars

Pillars used for Nayyar's Solicitors

SEO, Content, Social Media, Email Marketing, and Algorithms — building authority and reach in a sensitive, high-trust sector.

SEO → Social Media → Lead Generation → See pricing