The BIG12 Book Series
Three short books, one framework. Start with the overview, then go deep on getting found and getting leads, then keeping the customers you've worked hard to win.
This series is the written-down version of the framework we use with every client. Three short, practical books instead of one long one, so you can go straight to the stage of the customer journey you actually need help with: getting found, getting leads, or keeping the customers you've already won.
Separate from Stuart's existing book, GROW, think of GROW as the founder's story and philosophy, and this series as the field manual. Start with Book 1 for the full overview and a self-assessment across all three stages, then go deep with Book 2 on visibility and lead conversion, or Book 3 on retention and repeat business.
Found, Leads, Loyal
A short introduction and self-assessment across all three stages of the BIG12 customer journey.
Download HereGet Found, Get Leads
A deep dive into the first two stages, visibility and lead conversion.
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