HubSpot, LinkedIn, and a rail website. Three projects. One long-term partner.
AEGIS Engineering is a rail sector business with over 90 employees operating across the UK and internationally, including expansion into Canada and Ireland. OYM has worked with AEGIS across three distinct projects — each one solving a different business problem, and each one building on the last.
HubSpot onboarding — saving £3,000+ and replacing spreadsheets
LinkedIn & online marketing — building a rail presence internationally
ETCS Rail website — brand, structure, content, and build
Saving £3,000+ and replacing endless spreadsheets
AEGIS needed to implement HubSpot for 90+ employees — without paying £3,000+ to do it through HubSpot directly, and without the operational chaos of running on spreadsheets any longer.
One shared system. Zero spreadsheets. Zero double-bookings.
AEGIS was running on a patchwork of Excel spreadsheets with no single shared view of the business. Clients were being double-called and double-booked because there was no centralised system — damaging client relationships and wasting time across the team.
HubSpot was the answer, but onboarding 90+ employees through HubSpot directly would have cost over £3,000. OYM delivered the full implementation in-house.
User setup
All 90+ employees onboarded into HubSpot with the right permissions and access levels for their role.
Custom dashboards
Bespoke dashboards built to give leadership a visual overview of the business in a single click — replacing manual spreadsheet reporting entirely.
Bespoke reports
Tailored reporting built to reflect how AEGIS actually operates — real-time data on clients, contacts, and activity across the business.
Data centralisation
For the first time, all 90+ employees were working from one shared system — eliminating the double-calling and double-booking that had been damaging client relationships.
Building a rail presence on LinkedIn and launching internationally
AEGIS had little to no presence in the rail sector online. With international expansion into Canada and Ireland on the horizon, they needed credibility and visibility fast.
Zero online presence. Two new international markets. One window to get it right.
Rail industry professionals and decision-makers spend their time on LinkedIn. AEGIS had no presence there — and with international expansion into Canada and Ireland approaching for their Certification service, that needed to change quickly.
The business needed to establish credibility and visibility before walking into those new markets commercially.
LinkedIn presence build
OYM built and managed AEGIS's LinkedIn from the ground up — creating consistent content that positioned the business as a credible voice in the rail sector.
International launch assets
OYM produced key marketing materials to support the international expansion — including launch assets for the Certification service in both Canada and Ireland.
Commercial collateral
Marketing materials produced to back up in-person and commercial conversations on an international stage — giving the AEGIS team the tools to enter new markets with confidence.
ETCS Rail: brand, structure, content, and build from scratch
A specialist rail certification and training business needed a complete online presence — brand identity, site architecture, all written content, imagery, and the build itself. Nothing existed to start from.
A specialist business. No online presence. A complete brief.
AEGIS needed a professional website for ETCS Rail (etcsrail.co.uk) — a specialist rail certification and training business. The brief covered everything: brand identity, site structure, imagery, written content, and the build itself.
There was no existing online presence to work from. OYM delivered it all.
Brand
Developed the visual identity and tone of voice for ETCS Rail — credible, professional, and clearly positioned within the rail sector.
Structure
Planned and built the site architecture to reflect the services ETCS Rail offers and the audiences it serves — easy to navigate for every visitor type.
Content
Wrote all website copy from scratch — translating technical rail certification services into clear, accessible language for potential clients.
Images & build
Sourced and produced appropriate imagery for the rail industry, then designed and built the complete website — a professional online home delivered end-to-end.
Three problems. Three solutions. One agency that understood the business.
AEGIS is a technical business in a specialised industry. The work OYM did across all three projects required the ability to understand complex operations quickly — and translate that understanding into marketing, systems, and web content that actually reflects the business.
The HubSpot project saved money and solved an operational problem that was actively costing AEGIS in time and professionalism. The LinkedIn and marketing work opened doors internationally. The ETCS Rail website gave a specialist service the online presence it needed to compete.
Three different problems. Three effective solutions. All from one partner who took the time to understand the sector.
Operational impact
The HubSpot project didn't just save £3,000 — it eliminated a daily operational problem that was affecting client relationships across a 90+ person team.
Commercial doors opened
The LinkedIn and marketing work gave AEGIS the credibility to walk into Canada and Ireland with confidence — backed by professional collateral and an established online presence.
Specialist content
Writing about rail certification for a technical audience is not generic copywriting. OYM understood the sector well enough to do it accurately and convincingly.
Long-term partnership
Each project built on the last. A long-term partner who knows your business solves problems faster and more effectively than starting from scratch each time.
Do you run an engineering, rail, or B2B business?
If you need help with CRM implementation, professional online presence, LinkedIn, or a new website — and you want to work with an agency that has hands-on experience in technical, B2B, and rail sector businesses — OYM has done it before.
We understand complex industries. We translate technical services into clear marketing. And we build the systems that make businesses run better.
What we used for AEGIS
This case study touched CRM, Social Media, Website, Brand, and Lead Generation across three separate projects.