We’re Very

SOCIAL

and you can be too…

Social Media Marketing Services | BIG12 Pillar 02 | Optimise Your Marketing
BIG12 Pillar 02 — Social Media

Content that builds. An audience that buys.

We help businesses build a consistent, strategic social media presence — creating the content calendar, platform strategy, and community management system that grows a genuine following and converts it into real business results.

2.4M
Facebook views in 4 months
366%
Increase in daily revenues
£750
Starting price for a social sprint
What a client says
“Sarah transformed our social media presence. We went from posting occasionally with no strategy to having a content system that consistently drives footfall and revenue.”
Hospitality Business
OYM Client
The problem

Posting without a strategy is just noise

Random posting, inconsistent branding, no content calendar, no understanding of what your audience responds to — this is how most businesses approach social media. We build the strategy and the system that makes social media actually work.

Book a free 30-min call
📅

You post when you remember — not when it matters

Inconsistent posting is one of the biggest signals to both algorithms and followers that your business is not serious. We build the content calendar that makes consistency automatic.

📉

You get likes but no actual business from social media

Vanity metrics are not revenue. We build the social strategy that connects content to enquiries, website traffic, and sales — not just followers and engagement.

📱

You do not know what to post or how often

No content calendar, no ideas system, no understanding of what each platform rewards — we build the content strategy that answers all of these questions.

🎨

Your social content does not look like a professional business

Inconsistent design, poor photography, no brand templates — first impressions matter. We build the visual content system that makes your social presence look the part.

What we do

What’s included in a Social Media sprint

Every sprint has a defined scope agreed before we start. Here’s what a typical Social Media sprint covers.

📋

Platform Strategy

Which platforms to prioritise, what content to post on each, and how to tailor your message for each audience — the strategic foundation that makes everything else work.

📅

Content Calendar

A 90-day content calendar mapping every post, every format, every theme — so your team always knows what to create and when to post it.

🎨

Content Creation

Captions, graphics, video scripts, carousel copy — we create the content or build the templates your team uses to create it consistently.

📱

Scheduling Setup

We set up your social scheduling tool, build your content library, and establish the workflow that means content goes out on time every time.

💬

Community Management

Comment responses, DM handling, review responses — we build the community management protocol that keeps your social channels active and your audience engaged.

📊

Analytics & Reporting

Reach, engagement, link clicks, follower growth, content performance by format — we build the reporting that shows you exactly what is working and what to do more of.

The BIG12 connection

How Social Media connects to the rest of your marketing

Social Media doesn’t work in isolation. Here’s how it connects to the other BIG12 pillars that amplify your results.

05
Brand
A strong brand makes every other marketing channel more effective.
11
Algorithms
Understanding algorithms means your content reaches more people organically.
01
Lead Generation
Lead generation feeds every other pillar — without a consistent enquiry flow, nothing else matters.
12
Test & Measure
Measurement tells you what is working so you can do more of it.
Case study

Real results from social media work

Here’s what happened when a client invested in social media with OYM.

Industry
Farm Shop & Hospitality
A farm shop posting occasionally with no strategy, no content calendar, and no measurable link between social media and revenue.
2.4M
Facebook views
366%
Increase in revenues
860+
Loyalty sign ups
£750
Starting sprint cost

“Sarah transformed our social media presence. We went from posting occasionally to having a content system that consistently drives footfall and revenue. The 366% increase in daily revenues speaks for itself.”

Hospitality Business
Get started

Ready to build a social media presence that works?

Book a free 30-minute call. We’ll audit your social media across all 12 BIG12 pillars and tell you exactly what to fix first — whether you work with us or not.

Free 30 minutes. No commitment. No hard sales.

Need help with your Socials?

“I’m happy to answer any questions and help you make the right decisions for you business.” - Stuart

Based at Cromford Mills, Derby, serving businesses across Derbyshire, Nottingham, Manchester and the UK