We’re Very

SOCIAL

and you can be too…

BIG12 Pillar 02: Social Media

Social media marketing for UK small businesses. Build an audience that buys.

We build the strategy, content calendar and posting system that turn Instagram, Facebook, TikTok and LinkedIn into footfall, enquiries and sales, not just likes. You get a plan you can see, content that looks the part, and reporting that shows what's working.

3M+
Social impressions
for Croots Farm Shop
366%
Growth in daily sales
for Inn Farm Dairy
£80,000
New business from LinkedIn
for Rhodes Wealth
The problem

Posting without a strategy is just noise.

Random posts, inconsistent branding and no idea what your audience responds to. That's how most small businesses do social media, and why it rarely brings in customers. We build the strategy and the system that makes it work.

Book a free 30-min call
📅

You post when you remember, not when it matters

Inconsistency tells both the algorithm and your followers you're not serious. A content calendar makes consistency automatic.

📉

You get likes but no business

Likes aren't revenue. We connect your content to enquiries, website visits, footfall and sales.

💡

You don't know what to post or how often

No calendar, no ideas system, no idea what each platform rewards. We answer all three.

🎨

Your content doesn't look like a professional business

Mismatched design and no templates. We build a visual system that makes every post look like you.

What to post

The content mix that turns followers into customers

Most businesses only post offers, or only post nice pictures. The accounts that sell rotate through five types of content. Here's the mix we build into every client's calendar.

01

Your why

Behind the scenes, your story and the people. Simon Sinek's point: people buy why you do it, not just what you do.

Connect
02

Teach something

Tips, how-tos and answers to common questions. Alex Hormozi's advice: give away the secrets, sell the implementation.

Trust
03

Show proof

Reviews, results, before and afters and customer stories. Let other people do the selling for you.

Believe
04

Build community

Events, local shout-outs and customer content. Seth Godin calls it "people like us do things like this".

Belong
05

Make the offer

A clear reason to act now: book, visit, enquire or buy. Earned by the four before it, so it doesn't feel pushy.

Sell

Is your social all noise? Read 10 signs your social media is all noise, no leads, or join SocialCLUB for weekly platform trends.

Get your content plan →
What we do

What's included in a social media sprint

Every sprint has a defined scope agreed in writing before we start. Here's what a typical social media sprint covers.

📋

Platform Strategy

Which platforms to focus on, what to post on each, and how to tailor your message to each audience.

📅

90-Day Content Calendar

Every post, format and theme mapped out, so your team always knows what to create and when.

🎨

Content Creation

Captions, graphics, video scripts and carousels. We create it, or build templates your team can use.

📱

Scheduling Setup

Your scheduling tool, content library and workflow set up, so posts go out on time, every time.

💬

Community Management

A simple plan for comments, DMs and reviews, so your channels stay active and nobody is left waiting.

📊

Analytics and Reporting

Reach, engagement, link clicks and results by format, so you know exactly what to do more of.

Case studies

Social media results, start to finish

Real clients, real audiences. Click through for the full story.

Retail and agriculture, Duffield
Croots Farm Shop
A well-loved farm shop four miles north of Derby that needed a consistent, professional social media operation to keep footfall coming and online sales growing.
3M+
Social media impressions
60,000
Monthly reach on Facebook and Instagram
12,000
Email subscribers
8%
Year-on-year rise in Christmas online sales
What we did
1

Took over social media from 2023 with consistent, professional content across Facebook and Instagram.

2

Promoted the full events calendar, from Open Farm Sunday to Animal Encounters, building the community around each one.

3

Turned followers into subscribers with a fortnightly email to 12,000 people that drives footfall and online sales.

Read the full Croots Farm Shop case study →
Get started

Ready for social media that brings in business?

Book a free 30-minute call. We'll look at your channels, show you what's working and what's noise, and tell you what to fix first, whether you work with us or not. Sprints start from £750.

Free 30 minutes. No commitment. No hard sales.

Pick your platform

Every platform plays by different rules in 2026. See how we run each one, or get a free roast of your account first.

Facebook
Best for local businesses

Native video and page management that turn your local community into customers.

See the service → Free Facebook roast
Instagram
Best for shops and hospitality

Reels, carousels and Stories that turn followers into bookings and footfall.

See the service → Free Instagram roast
LinkedIn
Best for B2B and professionals

Profiles and posts in your voice that turn connections into clients.

See the service → Free LinkedIn roast
TikTok
Best for reach and new audiences

Short-form video that reaches people who've never heard of you, and turns views into enquiries.

See the service → Free TikTok roast

Social media questions, answered

How do I grow my TikTok followers?

Post consistently, lean into trending sounds and formats early, hook viewers in the first 2 seconds, and engage with comments to boost the algorithm's interest in your content. Read the full step-by-step guide →

How often should I post on social media?

Consistency matters more than volume; 3-5 quality posts a week on your priority platform will outperform daily low-effort posting. What matters most is having a content calendar so posting never depends on remembering.

How do I know which social platform to focus on?

Start with where your target audience already spends time, not where you personally enjoy posting. For most B2C businesses that's Instagram and TikTok; for B2B it's usually LinkedIn. Test one platform properly before spreading across several.

How do I turn social media followers into actual customers?

Followers and likes are vanity metrics; the link is content that drives traffic to a landing page or lead capture, not just engagement for its own sake. Every post should have a purpose beyond likes, whether that's driving website visits, DMs, or enquiries.

Need help with your Socials?

“I’m happy to answer any questions and help you make the right decisions for you business.” - Stuart

Based at Cromford Mills, Derby, serving businesses across Derbyshire, Nottingham, Manchester and the UK